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Mark Parent: September 5, 2014 11:56:00 AM EDT
How a brand corresponds with its customers is at the heart of relationship building and digital marketing is essential to this. Silverpop, an IBM Company we work closely with as we cultivate ideal innovative marketing solutions for our clients,...
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3 min read
Mark Parent: September 4, 2014 11:40:00 AM EDT
Ever wonder about the innovative marketing tricks you need to know when you’re posting on various social media sites? Tricks like where to place your...
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Mark Parent: September 3, 2014 11:29:00 AM EDT
In the rush to create the next big campaign, many marketers never get around to evaluating how their programs are working. But, conducting a...
2 min read
Mark Parent: September 2, 2014 10:35:00 AM EDT
Did you know that 97% of the visitors who come to your site aren’t even ready to buy yet? That means you need to do a fair amount of convincing to...
2 min read
Mark Parent: August 29, 2014 10:24:00 AM EDT
Innovating marketing experts know that Search Engine Optimization (SEO) and social media are both complex and deserving of attention (and action).
2 min read
Mark Parent: August 28, 2014 10:15:00 AM EDT
Don’t let the prospect of “shiny and new” deter you from what the real goal of your innovative marketing website redesign should be: to improve what...
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Mark Parent: August 27, 2014 10:02:00 AM EDT
Facebook isn’t just a place to share adorable photos of your pets and newborn babies…or to troll around after your ex…in fact, businesses with the...
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Mark Parent: August 26, 2014 10:00:00 AM EDT
Gone are the days when you have to sacrifice quality for quantity within your innovative marketing mix. With the help of marketing automation, now...
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Mark Parent: August 18, 2014 12:42:00 PM EDT
6 Steps to creating great blog content Now that you know the business value of blogging, it’s time to delve into the how. Are you wondering what...
2 min read
Mark Parent: August 15, 2014 11:30:00 AM EDT
Technology can be the bane or the boon of every marketer’s existence. The key is not to get so excited over the mere existence of something cool or...
