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Mark Parent: October 20, 2014 2:16:30 PM EDT
Now that you know what can turn an ordinary marketing email into an insight email, perhaps you need a little help in the creative inspiration department. What better way to spark your creativity than to shamelessly steal, er, borrow, from the...
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Mark Parent: October 14, 2014 3:00:00 PM EDT
Instead of doing what most B2B marketers do – sending mass emails to their entire mailing list and getting relegated to the spam folder – using...
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Mark Parent: October 9, 2014 3:00:00 PM EDT
For those marketers who believe email has gone the way of the Dodo, we have two words for you: you’re right. Traditional email has become so...
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Mark Parent: October 7, 2014 3:00:00 PM EDT
As we’ve been discussing in this blog series, insight emails leverage what you know about the target to entice them into doing what you want –...
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Mark Parent: October 2, 2014 3:00:00 PM EDT
Email is here to stay as a marketing tool – but insight emails are a relatively new tool in the marketer’s toolbox. In fact, these highly...
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Mark Parent: September 30, 2014 2:34:46 PM EDT
Events are an excellent way to hob-nob with important influencers and customers – but they can also come across as stale or played out tactics ("old...
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Mark Parent: September 22, 2014 12:44:00 PM EDT
Most people have either a love affair or an intense hatred for the phenomenon that is BuzzFeed – but one thing all marketers must realize is that the...
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Mark Parent: September 19, 2014 10:00:00 AM EDT
We’ve said before that an insight email should utilize all tools available to you as a marketer. Not only should it be highly developed and plotted...
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Mark Parent: September 18, 2014 10:00:00 AM EDT
Maybe you’ve heard that email marketing isn’t what it once was – and, that’s actually true – if you’re sending emails as THEY once were. However, if...
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Mark Parent: September 17, 2014 10:00:00 AM EDT
Do you have plenty of opened marketing emails and even clicked-on landing pages but very little follow-through? Or, are your emails not even getting...
