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Inbound Marketing

3 min read

Principles of B2B Inbound Sales

The 4 Principles of Lean Inbound Sales

Modern consumers are savvy, informed, and empowered. There’s a world of knowledge at their fingertips they can click and use to educate themselves.Because of this, B2B buyers are no longer receptive to overtly...

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5 min read

The Lean Inbound Marketing Methodology

The Lean Inbound Marketing Methodology Explained

Lean inbound marketing is an approach to sales, marketing and customer service that combines the best of two worlds: 

  • inbound marketing
  • lean marketing
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2 min read

Lean Sales and Marketing for Manufacturers

Studies show that up to 90% of all work done in a business office is waste. Locating files, looking up data, manually generating reports, retyping the same emails - all that is valueless wasted motion.

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2 min read

75% Reimbursement for International Trade Activities

Michigan manufacturing firms are eligible for grants to improve website, social media, digital advertising and more 

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2 min read

Michigan Manufacturers Given Access to Unique Opportunity for Growth

Inbound 281 teams up with the Michigan Manufacturing Technology Center to help manufacturing companies increase sales, enhance revenue and accelerate growth

Mid-Michigan manufacturing companies looking to grow have a chance to access unique...

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3 min read

5 Ways Manufacturing Companies Can Grow RIGHT NOW with Inbound Marketing

If you are reading this article, it is because you work in manufacturing sales, marketing or leadership and want to learn how Inbound Marketing can help your company grow.

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Inbound Marketing Flywheel

3 min read

Winning Business and Delighting Customers With the Flywheel

For years, companies have structured their business strategies around the linear sales funnel — and it worked.

But recently, the funnel has begun to fail marketers, salespeople, and business leaders alike. The funnel has one major flaw: It views...

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3 min read

15 Ways to Generate Leads In Good Times and Bad

With the economy on standby and purchasing at a standstill, the coronavirus crisis has put a strain on companies big and small. Businesses are struggling to keep their sales pipelines full. 

Some companies, however, are weathering the storm better than...

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3 min read

Why You Need Inbound Marketing

You might already know that organic traffic is important in your marketing strategy, but perhaps you didn't know how important.

DID YOU KNOW THAT 94% OF THE LINKS CONSUMERS CLICK ON ARE ORGANIC, NOT PAID?

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