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$1.35M in Economic Development Grants Available for Michigan Manufacturers to Improve Digital Marketing


Posted by Mark Parent - December 04, 2020

Inbound 281 has partnered with MMTC-Northeast to help firms get up to $15k in free funds for website, social media and digital advertising 

Inbound 281 and the Michigan Manufacturing Technology Center - Northeast Office (MMTC-NE) are excited to alert small-to-medium Michigan manufacturing companies to a new grant program that helps companies improve their digital marketing. 

Among a range of opportunities covered by the grants are marketing support worth up to $10,000 for website improvements and $6,000 for social media and online advertising.  The maximum combined amount under the grant is $15,000.

The grant is offered through the Michigan Economic Development Corporation (MEDC) Michigan State Trade Expansion Program (MI-STEP). 

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The Go-To Resource

MMTC-NE Director Jeremy Bockelman recommends that manufacturers interested in taking advantage of the grants contact Inbound 281 or MMTC-Northeast for strategic and tactical guidance. 

“We can help in multiple ways,” says Bockelman. “First off, we are very familiar with MEDC and MI-STEP. We have helped many companies successfully apply, qualify, implement and comply with grants from these state entities. 

“Secondly, for this specific grant, our Growth Services are tailor-made for helping companies implement the digital marketing components.”

Unique Chance for Marketing Money 

“It is not often that MEDC includes funds for marketing in its grants. Our Growth Services package helps companies successfully take advantage of these opportunities. “

“Those who want to benefit should act soon before grant funding dries up.”

$1.35 million is available under the grant in fiscal year 2021.

Growth Services for Manufacturers

Growth Services from MMTC and Inbound 281 are a package of flexible, affordable marketing specialties. “Our Growth Services include website design and programming, digital advertising, social media, and much more,” says Bockelman.

Michigan-based growth marketing agency Inbound 281 will provide the know-how and tactical efforts that comprise Growth Services. These services help companies: 

  • Attract more leads
  • Generate more sales
  • Align customer support teams
  • Increase revenue and profits
  • Accelerate growth
  • Improve customer satisfaction

“Inbound 281 is skilled at website development, search engine optimization, digital advertising and more,” says Bockelman. “We specifically partnered with them because they know the digital landscape and they know the SMB manufacturing landscape. They build good-looking websites and digital campaigns that produce results.”

“As a Growth Agency we are excited about helping Michigan Manufacturers grow with this unique grant,” says Inbound 281 President and CEO Mark Parent. 

“Now is a great time to leverage this opportunity to improve or launch an international business channel. These funds are very generous and will allow us to deliver a comprehensive campaign to support any manufacturer’s growth goals.” 

Allowable Use of MI-STEP Funds

The MI-STEP program offers financial assistance for exporting activities to eligible Michigan small businesses, enabling access to global markets and buyers. 

$1,350,000 in MI-STEP funds are available for fiscal year 2021. Among the allowable uses of grant funds are the following marketing services: 

  • International website design, development, and translation; search engine optimization and localization maintenance and monitoring; e-commerce fees including hosting and maintenance capped at $10,000 reimbursement per award year
  • Design and translation of international marketing media, including social media and digital ad placements, capped at $6,000 reimbursement per award year

To learn more about the MI-STEP programs and how Growth Services can help, visit www.the-center.org or click the button below to schedule a meeting with Mark Parent. 

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About MMTC - Northeast Office

Since 1991, the Michigan Manufacturing Technology Center has assisted Michigan's small and medium-sized businesses compete and grow. The MMTC is dedicated to supporting Michigan manufacturers to work smarter, to compete and to prosper. The Center offers personalized consulting services that enable Michigan manufacturers to operate smarter, compete and prosper. We develop more effective business leaders, drive product and process innovation, assist with navigating through governmental and industry regulations, promote company-wide operational excellence and foster creative strategies for business growth and greater profitability. Visit www.the-center.org, call 989.964.2884, or email hkmotley@SVSU.edu


About Inbound 281

Inbound 281 is metro Detroit’s premier inbound marketing agency. As a Growth Agency, we help Michigan manufacturers with all the strategies and tools they need to grow better — whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website. We develop and implement successful game plans with a varied blend of technical and creative specialists – marketing, sales and customer strategists, inbound technologists, web programmers and web developers, graphic designers, writers, bloggers, social media specialists, and more. Start a conversion or request an assessment to learn more about Inbound 281. Inbound 281 is a Gold Solutions HubSpot Agency and one of only 150 HubSpot Certified Trainers worldwide. Learn more at www.inbound281.com, 800-834-4910,or email hello@inbound281.com

Topics: Inbound Marketing, Growth Services for Manufacturers

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