4 min read
Inbound 281: November 5, 2024 8:00:00 AM EST
Creating an eBook isn't just about writing; it's about driving traffic with a high-quality piece of content. In this post, we'll break down the...
2 min read
Mark Parent: July 12, 2022 7:15:00 AM EDT
When you publish a piece of content, you want your audience to not only read it, but also share it with their followers. While your words play a...
6 min read
Mark Parent: August 14, 2018 3:08:43 PM EDT
An outside marketing agency is the ideal way to manage a hefty campaign, brainstorm when it's time to develop new campaigns, or head up a new...
9 min read
Mark Parent: August 14, 2018 1:41:12 PM EDT
Though B2B consumers continue to indicate a preference for inbound marketing over more traditional marketing methods, some B2B companies have been...
3 min read
Mark Parent: March 4, 2018 4:23:01 PM EST
Content is an integral part of any inbound marketing strategy. Without it, you can't win the game. Content isn't just the king of inbound marketing —...
5 min read
Mark Parent: February 1, 2018 3:04:00 PM EST
Content marketing is about credible engagement with your audience. Simply put, content marketing is designed to connect companies and brands with...
2 min read
Mark Parent: January 21, 2018 1:02:00 PM EST
Do you ever wish that your web visitors would just tell you what they want? As it turns out, they already do. How? Your web visitors tell you with...
2 min read
Mark Parent: January 18, 2018 4:02:00 PM EST
If your inbound marketing is working, then you should be getting a good amount of inbound sales leads. This could mean inbound calls, emails, opt-ins...
3 min read
Mark Parent: November 26, 2017 1:17:13 PM EST
If you have read more than three articles about inbound marketing, you have likely run across a reference to the concept of a "buyer persona."...
2 min read
Mark Parent: November 16, 2017 3:10:00 PM EST
Don't jump into any new marketing endeavor without knowing how deep the water is first. Take time to research and understand best practices.
