Inbound Marketing Blog

3 min read

Winning Business and Delighting Customers With the Flywheel

Mark Parent: August 5, 2020 10:31:45 AM EDT

For years, companies have structured their business strategies around the linear sales funnel — and it worked.

But recently, the funnel has begun to...

2 min read

How Growth-Driven Design Increases Leads, Customers, and Revenue

Mark Parent: January 21, 2018 1:02:00 PM EST

Do you ever wish that your web visitors would just tell you what they want?

As it turns out, they already do.

How? Your web visitors tell you with...

2 min read

Automating the Moving Parts with Program Management

Mark Parent: September 28, 2017 5:18:00 PM EDT

Automated program management can help you manageall the moving parts of your business more effectively. 

Your business consists of an almost endless...

2 min read

8 Reasons Why Customer Nurturing is Important for Your SMB

Mark Parent: September 5, 2017 3:10:00 PM EDT

Does customer nurturing matter? In today's hypercompetitive, hyperconnective world, the answer is an emphatic:

YES!

Engaging customers after...

1 min read

Innovative marketing how-to: Measure blog performance

Mark Parent: January 31, 2017 4:55:37 PM EST

5 TIPS TO MEASURE YOUR BLOG

Measuring the results of your business blogging efforts can save you time and make you more money – a true win-win....

5 min read

Expert Interview Series: Kevin McGrath on lead magnets and free content

Mark Parent: November 10, 2016 9:44:27 AM EST

Kevin McGrath has spent the past 10 years helping businesses of all shapes and sizes improve their online presence.

As the CEO of Beacon, his goal is...

2 min read

3 ingredients of successful lead nurturing

Mark Parent: June 24, 2016 2:00:18 PM EDT

Without a doubt, lead nurturing is a key to success for all businesses, especially small businesses.

As a result, many business owners choose to...

2 min read

Make your website a lead generating machine

Mark Parent: April 28, 2016 1:30:00 PM EDT

Your website isn't just a digital business card. It's a powerful marketing tool -- if you harness its power and make it work for you.

Websites are...

2 min read

Thought Leader Series: Get your team ready to improve sales and returns

Mark Parent: April 22, 2016 9:00:00 AM EDT

Lorena Brockman is a blogger for JennsBlahBlahBlog.com and has notable know-how in blogging, sales, marketing, and has been deemed "Greatest Auntie...

2 min read

Thought Leader Series: 4 ways to get more qualified leads

Mark Parent: March 23, 2016 7:03:00 AM EDT

Susan Payton is the President of Egg Marketing & Communications, a content marketing & social media firm. She's written three business books, and...