Winning Business and Delighting Customers With the Flywheel
- Mark Parent
- 08-05-2020
- Lead Generation/Nurturing
For years, companies have structured their business strategies around the linear sales funnel — and it worked. But recently, the funnel has begun to fail marketers, ...
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How Growth-Driven Design Increases Leads, Customers, and Revenue
- Mark Parent
- 01-21-2018
- Lead Generation/Nurturing
Do you ever wish that your web visitors would just tell you what they want? As it turns out, they already do. How? Your web visitors tell you with great precision what ...
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Automating the Moving Parts with Program Management
- Mark Parent
- 09-28-2017
- Lead Generation/Nurturing
Automated program management can help you manage all the moving parts of your business more effectively. Your business consists of an almost endless array of moving ...
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8 Reasons Why Customer Nurturing is Important for Your SMB
- Mark Parent
- 09-05-2017
- Lead Generation/Nurturing
Does customer nurturing matter? In today's hypercompetitive, hyperconnective world, the answer is an emphatic: YES! Engaging customers after purchases should be viewed ...
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Innovative marketing how-to: Measure blog performance
- Mark Parent
- 01-31-2017
- Lead Generation/Nurturing
5 TIPS TO MEASURE YOUR BLOG Measuring the results of your business blogging efforts can save you time and make you more money – a true win-win. Follow these five tips to ...
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Expert Interview Series: Kevin McGrath on lead magnets and free ...
- Mark Parent
- 11-10-2016
- Lead Generation/Nurturing
Kevin McGrath has spent the past 10 years helping businesses of all shapes and sizes improve their online presence. As the CEO of Beacon, his goal is to help make life ...
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3 ingredients of successful lead nurturing
- Mark Parent
- 06-24-2016
- Lead Generation/Nurturing
Without a doubt, lead nurturing is a key to success for all businesses, especially small businesses. As a result, many business owners choose to allocate a large ...
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Make your website a lead generating machine
- Mark Parent
- 04-28-2016
- Lead Generation/Nurturing
Your website isn't just a digital business card. It's a powerful marketing tool -- if you harness its power and make it work for you. Websites are particularly effective ...
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Thought Leader Series: Get your team ready to improve sales and ...
- Mark Parent
- 04-22-2016
- Lead Generation/Nurturing
Lorena Brockman is a blogger for JennsBlahBlahBlog.com and has notable know-how in blogging, sales, marketing, and has been deemed "Greatest Auntie Ever" by many. To ...
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Thought Leader Series: 4 ways to get more qualified leads
- Mark Parent
- 03-23-2016
- Lead Generation/Nurturing
Susan Payton is the President of Egg Marketing & Communications, a content marketing & social media firm. She's written three business books, and blogs about small ...
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