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Mark Parent: March 23, 2016 7:03:00 AM EDT
Susan Payton is the President of Egg Marketing & Communications, a content marketing & social media firm. She's written three business books, and...
3 min read
Mark Parent: February 24, 2016 8:00:00 AM EST
There is no one-size-fits-all strategy for inbound lead generation. Some tactics work better for specific businesses or certain industries, so it's...
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Mark Parent: February 22, 2016 11:17:27 AM EST
Traditional marketing and advertising methods don't work as well as they used to. People consume media differently, which means that brands have to...
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Mark Parent: February 15, 2016 1:18:00 PM EST
Let’s face it: marketing isn’t what it used to be. For the most part, we’ve all come to that realization already. The internet has altered the...
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Mark Parent: February 11, 2016 10:41:28 AM EST
Since your organization's website is a cornerstone of your marketing efforts, you likely invest time and money into its maintenance, hoping for a...
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Mark Parent: February 2, 2016 12:29:47 PM EST
By integrating all digital platforms, an inbound marketing strategy creates a perfect environment for lead nurturing. Lead nurturing is all about...
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Mark Parent: September 2, 2014 10:35:00 AM EDT
Did you know that 97% of the visitors who come to your site aren’t even ready to buy yet? That means you need to do a fair amount of convincing to...
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Mark Parent: August 18, 2014 12:42:00 PM EDT
6 Steps to creating great blog content Now that you know the business value of blogging, it’s time to delve into the how. Are you wondering what...
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Mark Parent: August 12, 2014 12:40:00 PM EDT
8 ways to promote your blog There are thousands of blogs out there. If you are convinced that yours should stand out from the rest, you should do the...
1 min read
Mark Parent: August 5, 2014 12:39:00 PM EDT
Did you know that companies with a blog have 55% more website visitors? 71% of consumers say blogs affect their purchasing decisions, yet only 40% of...
