3 min read
Mark Parent: March 4, 2018 4:23:01 PM EST
Content is an integral part of any inbound marketing strategy. Without it, you can't win the game. Content isn't just the king of inbound marketing...
2 min read
Mark Parent: February 15, 2018 3:03:00 PM EST
No one likes losing a customer. It's the worst — you can almost hear the flushing away of all the time, effort, and money that was spent generating...
2 min read
Mark Parent: February 4, 2018 12:53:00 PM EST
A funny thing happened on the way to the future. The marketing and sales departments tripped. Some of the sales' ability to qualify a lead dropped...
5 min read
Mark Parent: February 1, 2018 3:04:00 PM EST
Content marketing is about credible engagement with your audience. Simply put, content marketing is designed to connect companies and brands with...
3 min read
Mark Parent: December 17, 2017 1:01:00 PM EST
Did you know Benjamin Franklin supportsgrowth-driven design for your website? Benjamin Franklin was a pretty smart guy. Among his many pithy sayings...
4 min read
Mark Parent: December 14, 2017 3:03:00 PM EST
Here at Inbound 281, we're all looking forward to seeing "Star Wars: Episode VIII — The Last Jedi" this weekend. — and we bet you are, too. But what...
4 min read
Mark Parent: December 10, 2017 1:07:00 PM EST
In the days before e-commerce, marketers could — to some extent — rely on physical cues to get into the minds of their customers. After all, humans...
2 min read
Mark Parent: November 19, 2017 1:07:00 PM EST
Over the past several years, Google and marketers have experienced something of a love-hate relationship. While Google's advertising opportunities...
2 min read
Mark Parent: November 16, 2017 3:10:00 PM EST
Don't jump into any new marketing endeavor without knowing how deep the water is first.Take time to research and understand best practices.
2 min read
Mark Parent: November 12, 2017 1:07:00 PM EST
If your blog is an empty wasteland and your email subscriber list has fewer entries than the guest list for your preschooler's birthday party, it's...
