Inbound Marketing Tip: Corner the Market with Killer Content Creation
- Mark Parent
- 03-04-2018
- Inbound Marketing
Content is an integral part of any inbound marketing strategy. Without it, you can't win the game. Content isn't just the king of inbound marketing — it's the queen, ...
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How to Use Lost Customers to Revamp Your Inbound Marketing Strategy
- Mark Parent
- 02-15-2018
- Planning & Strategy
No one likes losing a customer. It's the worst — you can almost hear the flushing away of all the time, effort, and money that was spent generating that lead, converting ...
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Smarketing: Is it Right for Your Inbound Marketing Strategy?
- Mark Parent
- 02-04-2018
- Inbound Marketing
A funny thing happened on the way to the future. The marketing and sales departments tripped. Some of sales' ability to qualify a lead dropped onto the marketer's plate. ...
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The Marketers Guide to Content Marketing
- Mark Parent
- 02-01-2018
- Planning & Strategy
Content marketing is about credible engagement with your audience. Simply put, content marketing is designed to connect companies and brands with customers and potential ...
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Why Benjamin Franklin Supports Growth-Driven Design For Your Website
- Mark Parent
- 12-17-2017
- Planning & Strategy
Did you know Benjamin Franklin supports growth-driven design for your website? Benjamin Franklin was a pretty smart guy. Among his many pithy sayings is this gem of ...
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The Jedi Knight's Guide to a "Force-ful" Inbound Marketing Strategy
- Mark Parent
- 12-14-2017
- Inbound Marketing
Here at Inbound 281, we're all looking forward to seeing "Star Wars: Episode VIII — The Last Jedi" this weekend. — and we bet you are, too. But what does "Star Wars" ...
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How to Read Your Customers' Minds in 5 Easy Steps
- Mark Parent
- 12-10-2017
- Inbound Marketing
In the days before e-commerce, marketers could — to some extent — rely on physical cues to get into the minds of their customers. After all, humans are hard-wired to ...
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Google's Recent Innovations for Paid Search
- Mark Parent
- 11-19-2017
- Planning & Strategy
Over the past several years, Google and marketers have experienced something of a love-hate relationship. While Google's advertising opportunities represent one of the ...
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7 Content Marketing Essentials Every Inbound Marketer Should Know
- Mark Parent
- 11-16-2017
- Planning & Strategy
Don't jump into any new marketing endeavor without knowing how deep the water is first. Take time to research and understand best practices.
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3 Reasons Your Content Marketing Strategy Sucks
- Mark Parent
- 11-12-2017
- Inbound Marketing
If your blog is an empty wasteland and your email subscriber list has fewer entries than the guest list for your preschooler's birthday party, it's time to make a ...
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