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Inbound Marketing Blog

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Planning & Strategy

3 min read

Inbound Marketing Tip: Corner the Market with Killer Content Creation

Content is an integral part of any inbound marketing strategy. Without it, you can't win the game.   Content isn't just the king of inbound marketing...

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2 min read

How to Use Lost Customers to Revamp Your Inbound Marketing Strategy

No one likes losing a customer. It's the worst — you can almost hear the flushing away of all the time, effort, and money that was spent generating...

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2 min read

Smarketing: Is it Right for Your Inbound Marketing Strategy?

A funny thing happened on the way to the future. The marketing and sales departments tripped. Some of the sales' ability to qualify a lead dropped...

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5 min read

The Marketers Guide to Content Marketing

Content marketing is about credible engagement with your audience. Simply put, content marketing is designed to connect companies and brands with...

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3 min read

Why Benjamin Franklin Supports Growth-Driven Design For Your Website

Did you know Benjamin Franklin supportsgrowth-driven design for your website?  Benjamin Franklin was a pretty smart guy. Among his many pithy sayings...

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Inbound marketing strategy

4 min read

The Jedi Knight's Guide to a "Force-ful" Inbound Marketing Strategy

Here at Inbound 281, we're all looking forward to seeing "Star Wars: Episode VIII — The Last Jedi" this weekend. — and we bet you are, too. But what...

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4 min read

How to Read Your Customers' Minds in 5 Easy Steps

In the days before e-commerce, marketers could — to some extent — rely on physical cues to get into the minds of their customers. After all, humans...

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2 min read

Google's Recent Innovations for Paid Search

Over the past several years, Google and marketers have experienced something of a love-hate relationship. While Google's advertising opportunities...

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2 min read

7 Content Marketing Essentials Every Inbound Marketer Should Know

Don't jump into any new marketing endeavor without knowing how deep the water is first.Take time to research and understand best practices. 

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2 min read

3 Reasons Your Content Marketing Strategy Sucks

If your blog is an empty wasteland and your email subscriber list has fewer entries than the guest list for your preschooler's birthday party, it's...

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