4 min read
Mark Parent: December 10, 2017 1:07:00 PM EST
In the days before e-commerce, marketers could — to some extent — rely on physical cues to get into the minds of their customers. After all, humans...
2 min read
Mark Parent: November 19, 2017 1:07:00 PM EST
Over the past several years, Google and marketers have experienced something of a love-hate relationship. While Google's advertising opportunities...
2 min read
Mark Parent: November 16, 2017 3:10:00 PM EST
Don't jump into any new marketing endeavor without knowing how deep the water is first. Take time to research and understand best practices.
2 min read
Mark Parent: November 12, 2017 1:07:00 PM EST
If your blog is an empty wasteland and your email subscriber list has fewer entries than the guest list for your preschooler's birthday party, it's...
2 min read
Mark Parent: November 9, 2017 3:00:00 PM EST
The Internet has made it easier to reach more customers — on a faster basis and more cheaply. But that doesn't make connecting with customers or...
3 min read
Mark Parent: October 29, 2017 3:02:00 PM EDT
Have you ever ended up on one of those awful highway interchanges where you get lost, going around and around a city with no clear direction about...
2 min read
Mark Parent: October 19, 2017 3:01:00 PM EDT
Inbound marketing is not interruptive. It is perceived as finding good news. The difference between good inbound marketing and disruptive, annoying...
2 min read
Mark Parent: October 3, 2017 5:17:14 PM EDT
Web design methods don't actually change as often as the technology used to design websites. It seems like the idea of doing all the work first,...
3 min read
Mark Parent: September 26, 2017 8:11:00 AM EDT
Your company strategy is like the steering wheel of a car. The steering wheel controls the car, but if the wheels get out of alignment, keeping...
2 min read
Mark Parent: August 22, 2017 5:01:45 PM EDT
Digital marketers use a huge variety of marketing tools to ensure the effectiveness of their campaigns. One of the more powerful of these tools is...
