5 Must-Have Tools to Measure Your Website’s Performance
- Mark Parent
- 01-21-2020
- Measurement & Analytics
Your website is critical to your company’s success. From an inbound marketing perspective, a website is a company’s best sales tool, meant to attract prospects and ...
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The Jedi Knight's Guide to a "Force-ful" Inbound Marketing Strategy
- Mark Parent
- 12-14-2017
- Inbound Marketing
Here at Inbound 281, we're all looking forward to seeing "Star Wars: Episode VIII — The Last Jedi" this weekend. — and we bet you are, too. But what does "Star Wars" ...
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B2B Marketers and the Cost Center Reference
- Mark Parent
- 11-02-2017
- Measurement & Analytics
It can seem that B2B marketing doesn't get the accolades that are necessarily due. Senior management can fall into the mindset of viewing B2B marketing units as another ...
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Get Better Marketing Results With RDM
- Mark Parent
- 09-07-2017
- Inbound Marketing
How do you measure the success of your marketing campaigns? The answer may vary depending on the goals of your marketing department, your organization, and/or your ...
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(How) Do You Measure Your Marketing Effectiveness?
- Mark Parent
- 08-03-2017
- Inbound Marketing
Just because you build it doesn't mean that prospects will come. In this case, we're not talking about a baseball diamond, but about your marketing strategy. Marketing ...
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4 ways to calculate the ROI of your inbound marketing strategy
- Mark Parent
- 02-24-2017
- Inbound Marketing
You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how do you know how ...
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Can you handle the truth about your marketing data?
- Mark Parent
- 01-18-2017
- Measurement & Analytics
Daniel Keys Moran, American author and computer programmer, is quoted as saying: "You can have data without information, but you cannot have information without data." ...
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Expert Interview Series: Tom Smith of Insights From Analytics
- Mark Parent
- 06-09-2016
- Measurement & Analytics
Tom Smith is the principal consultant with Insights From Analytics, which solves business problems and informs marketing plans using analytics and qualitative research. ...
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How to get management buy-in for an inbound marketing strategy
- Mark Parent
- 03-09-2016
- Inbound Marketing
When you're excited about developing an inbound marketing strategy for your company, you want to get started right away. You're convinced of inbound's benefits and you ...
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4 tips for measuring the ROI on your inbound marketing efforts
- Mark Parent
- 03-07-2016
- Inbound Marketing
You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how do you know how ...
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