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Measurement & Analytics (4)

2 min read

How Much Is Each Customer Worth? Your Boss Wants To Know

Picture of Mark Parent Mark Parent: October 15, 2013 6:27:00 AM EDT

Some customers cost more than others – to acquire, to service and to keep. In his latest Ebook download, “The 6 Marketing Metrics Your Boss Actually...

Inbound Marketing Measurement & Analytics Planning & Strategy
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2 min read

Prove The Influence Of Your Marketing ROI – To Your Boss!

Picture of Mark Parent Mark Parent: October 14, 2013 6:22:00 PM EDT

“Reporting on your business impact doesn’t mean you should no longer pay attention to site traffic, social shares, and conversion rates. It simply...

Inbound Marketing Measurement & Analytics Planning & Strategy
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