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INBOUND MARKETING AGENCY BLOG

Top KPI's to track when using an inbound marketing strategy

An inbound marketing strategy works best when you use KPI's (key performance indicators) to track your progress and measure your success. Without this data, you might ...
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The More You Know: Conduct An Innovative Marketing Employee Q&A

Is every member of your innovative marketing team cutting the mustard?  If you want yours to be a great group of effective marketers delivering real and consistent ...
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Results Reporting: How To Prove Your Innovative Marketing Worth

The upside of web marketing is that it’s truly and almost infinitely measurable – but that’s also the downside when our innovative marketing efforts occasionally fall ...
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Why Slow CAC Payback Kills Inbound Marketing Solutions

Do you know the Customer Acquisition Cost (CAC) for each of your Inbound Marketing Solutions? How about the Time to payback CAC? In order for your marketing programs to ...
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How To Assess Inbound Marketing Solutions Effectiveness

When it comes to assessing your inbound marketing solutions effectiveness, the first place your should look is to your metrics. As marketers, we work tirelessly to ...
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Closed-Loop Inbound Marketing Solutions – 4 Critical Steps

In order for your inbound marketing solutions to be truly optimized, you have to close the loop between marketing and sales. Still, to many marketers, setting up closed ...
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3 Tips For Improving SEO With Marketing Analytics

In chapter 2 of his SugarBush President Mark Parent’s new eBook, “Unlock The ROI of Your Marketing With Analytics”, the inbound marketing expert dives into the SEO world ...
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Improving Landing Pages with Marketing Analytics

In chapter 1 of his new eBook, “Unlock The ROI of Your Marketing With Analytics”, inbound marketing expert and SugarBush Inc. President Mark Parent explains why you ...
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How To Improve Your Business Blog With Marketing Analytics

The performance of your blog hinges on your content – so use your blog’s marketing analytics to improve your content creation efforts! Start by exporting your blog ...
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How To Improve Your Social Media Engagement With Marketing Metrics

From Facebook “likes” to retweets, @replies, blog comments and embeds, there are many metrics to help you keep track of your social media reach – but do you really know ...
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