Low on Email Subscribers? Here's How to Boost Those Numbers Fast

Posted by Mark Parent

Nov 23, 2017 2:57:00 PM

As a digital marketer, you have something to say. You also need someone to say it to. If you could use some help with building a better email subscription base, read on.

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Topics: Email Marketing, email subscribers, email list growth

Google's Recent Innovations for Paid Search

Posted by Mark Parent

Nov 19, 2017 1:07:00 PM

Over the past several years, Google and marketers have experienced something of a love-hate relationship. While Google's advertising opportunities represent one of the most powerful marketing avenues around, their limitations on advertising, forever-evolving search algorithms, and some of the ways they handle metrics have led many marketers to bang their heads against their desks in frustration.

But, lately, Google has taken a number of steps to reach out to marketers. Some of Google's changes made last year and this year have made marketers' jobs easier.

If you haven't heard already, read 'em and smile.

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Topics: inbound marketing strategy, local search, google PPC, micro-moments, SEO, google ads

7 Content Marketing Essentials for Every Inbound Marketing Strategy

Posted by Mark Parent

Nov 16, 2017 3:10:00 PM



Don't jump into any new marketing endeavor without knowing how deep the water is first.
Take time to research and understand best practices. 

The ever-growing popularity of and reliance on content marketing is forcing many companies unfamiliar with the approach to jump in head first — without knowing how deep the water is. Here are the best practices that every company should know before embarking upon on any content marketing endeavor.

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Topics: Content Marketing, inbound marketing strategy, content creation, Content Strategy, content marketing best practices

3 Reasons Your Content Marketing Strategy Sucks

Posted by Mark Parent

Nov 12, 2017 1:07:00 PM

If your blog is an empty wasteland and your email subscriber list has fewer entries than the guest list for your preschooler's birthday party, it's time to make a change.

Poor content marketing equals missed opportunities, so check out these three reasons your content marketing strategy might just...well, suck.

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Topics: Inbound Marketing, Content Marketing, content creation, Content Strategy

Why Should You Care About Buyer Personas?

Posted by Mark Parent

Nov 9, 2017 3:00:00 PM

The Internet has made it easier to reach more customers — on a faster basis and more cheaply. But that doesn't make connecting with customers or maintaining initimate relations with them automatic.

You may think you know who these folks are and what they need, but unless you're actively developing and using buyer personas (audience personas, user personas, customer personas — all the same thing), you probably don't.

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Topics: buyer personas, customer journey, buyer journey, buyers journey, customer research, buyer persona research, persona research

Are Your Prospects Unsubscribing From Your Email List? Here's How to Win Them Back

Posted by Mark Parent

Nov 5, 2017 1:10:00 PM

When you receive notification that a prospect has unsubscribed from your email marketing list, you might feel like you've been on the receiving end of a Dear John letter.

The sender isn't rejecting your romantic overtures. They have dismissed your product or service and written off your business for their next purchase.


There's hope, however, if you're willing to put in the effort. When your prospects defect in droves from your email list, try some of these strategies to woo them back.

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Topics: Email Marketing, Blog, email subscribers, email list decay

B2B Marketers and the Cost Center Reference

Posted by Mark Parent

Nov 2, 2017 3:02:00 PM

It can seem that B2B marketing doesn't get the accolades that are necessarily due. Senior management can fall into the mindset of viewing B2B marketing units as another expense rather than the truly valuable extension of the organization that they are.

To combat this misunderstanding, one must first understand where the cost center reference originates and counteract it with some helpful inbound marketing tools that push B2B marketing units to their full potential.

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Topics: ROI, Content Marketing, Blog, B2B marketing teams, proving ROI, senior management

How Video Can Supercharge Every Step of the Customer Journey

Posted by Mark Parent

Oct 29, 2017 3:02:00 PM

Have you ever ended up on one of those awful highway interchanges where you get lost, going around and around a city with no clear direction about how to get where you are actually trying to go?

Frustrating, isn't it? Here's the question: Is your sales funnel like that?

Are your customers circling around and around in your sales funnel with no clear direction about how to proceed on their journey? If so, is there anything you can do throughout the buyer journey to supercharge your results and get customers moving at lightspeed through your sales funnel?

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Topics: Blog, video marketing, video strategy, sales funnel

Digital Marketing Myths: What Small Businesses Need to Know

Posted by Mark Parent

Oct 26, 2017 5:26:33 PM

Digital marketing. By now, most people have heard the term. It can definitely sound imposing, but it doesn't need to be intimidating.

Digital marketing is in fact easier and more affordable than traditional marketing.

Have you checked the price for running a 30-second ad on a local radio or TV station? Looked into a quarter-page ad in your local newspaper (assuming your city still has one) or priced billboards along the local highways?

Ouch — that's real money. Digital marketing is affordable, and often entirely free (except for your time and effort!). So, we've already dispelled the first big myth: digital marketing is not too expensive for your small business.

Now, what other myths are keeping you from capitalizing on this windfall?

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Topics: Blog, digital marketing, local seo, small business, local marketing

Who's Winning the War Between the States?

Posted by Mark Parent

Oct 22, 2017 1:09:00 PM

Michigan is winning, of course. It's no contest, really. Just look at the stats: 58-48-6, in favor of Michigan.

Oh, you thought we were talking about the other War Between the States. That's nothing.

The real war between the states has been going on for 112 years, and, although Ohio State may win some skirmishes along the way (much to the chagrin of Michigan fans), the Wolverines will continue to crush the Buckeyes.

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Topics: digital marketing, michigan football, The Game, michigan-ohio state, michigan marketing

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