Inbound Marketing Tools Could Be Your Next Talent Recruitment Score

Posted by Mark Parent

Feb 18, 2018 1:01:00 PM

You've learned how potent inbound marketing tools are for attracting high-quality leads, nurturing those leads, and converting them into paying customers with excellent lifetime values.

But, have you considered applying those same tools and techniques to your recruiting efforts?

Today's generation of workers is in a unique position. Most professions are undergoing a talent crunch, meaning that workers can pick and choose the companies where they want to work.

Just like inbound marketing tools sweeten the leads pot and make for higher customer lifetime values, these tools can also make for more highly qualified applicants, build stronger relationships before the hire, and increase the value of the employee to the organization after hiring.

Here's how to do it right.

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Topics: Inbound Marketing, recruiting

How to Use Lost Customers to Revamp Your Inbound Marketing Strategy

Posted by Mark Parent

Feb 15, 2018 3:03:00 PM

No one likes losing a customer. It's the worst — you can almost hear the flushing away of all the time, effort, and money that was spent generating that lead, converting them into a paying customer, then nurturing them along the way.

But lost customers can actually be used to improve your inbound marketing strategy, as well as your current marketing funnel, and level of customer service. 

Here's how to turn that negative into a positive.

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Topics: inbound marketing strategy, customer retention, customer research

Moving from outbound to inbound marketing? Here's how to start

Posted by Mark Parent

Feb 11, 2018 1:01:00 PM

Are you the kind of person who rips a Band-Aid off all at once or the kind who slowly peels it away to avoid that painful transition?

While you may personally be of the "rip it off" variety, corporate strategies typically lean more toward a slow, careful transition to ease the pain of change.

For organizations transitioning from outbound marketing strategies to inbound methodologies, it is possible to make the change less jarring by integrating inbound methods with existing traditional marketing methods at a measured pace.

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Topics: Inbound Marketing

Smarketing: Is it Right for Your Inbound Marketing Strategy?

Posted by Mark Parent

Feb 4, 2018 12:53:00 PM

A funny thing happened on the way to the future.

The marketing and sales departments tripped.

Some of sales' ability to qualify a lead dropped onto the marketer's plate. Some of the marketer's ability to create a compelling message that tends to generate a lead fell into the salesperson's cup.

And both of them realized that it tastes better that way. The future was born: smarketing, or the combination of the talents, skills, knowledge, insight, and efforts of marketing and sales.

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Topics: inbound marketing strategy, Sales Enablement, sales, future of marketing, smarketing

The Marketers Guide to Content Marketing

Posted by Mark Parent

Feb 1, 2018 3:04:00 PM

Content marketing is about credible engagement with your audience. Simply put, content marketing is designed to connect companies and brands with customers and potential customers.

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Topics: Content Marketing, Blog, content creation, Content Strategy

Integrating Growth-Driven Design Into Your Inbound Marketing Efforts

Posted by Mark Parent

Jan 28, 2018 1:03:00 PM

Inbound 281's blog often refers to inbound marketing as a type of marketing with many moving parts.

Your website is, of necessity, one of the foundational pieces of your inbound marketing strategy. With growth-driven design (GDD), your website becomes supercharged as a marketing tool.

How so?

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Topics: Website design, growth-driven design, GDD

Growth Driven Design as Continual Improvement

Posted by Mark Parent

Jan 25, 2018 3:43:59 PM

Benjamin Franklin once said: "Without continual growth and progress, such words as improvement, achievement, and success have no meaning."

How good is your website today?

You can likely answer that question with a look at your website and marketing analytics. However, the real question should be "how good will your website be next week, next month, or next year?"

Growth-driven design (GDD) applies the principle of continual improvement to web design.

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Topics: Website design, growth-driven design, GDD

How Growth-Driven Design Increases Leads, Customers, and Revenue

Posted by Mark Parent

Jan 21, 2018 1:02:00 PM

Do you ever wish that your web visitors would just tell you what they want?

As it turns out, they already do.

How? Your web visitors tell you with great precision what they want by the ways they interact with your website.

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Topics: Lead Generation, Blog, growth-driven design

Voila! Opportunity Management Changes Everything

Posted by Mark Parent

Jan 18, 2018 4:02:00 PM

If your inbound marketing is working, then you should be getting a good amount of inbound sales leads. This could mean inbound calls, emails, opt-ins to your email list, social media followers, and more.

But what do you do with those inbound leads once you have them?

This process is called opportunity management — judging opportunities to determine the most qualified sales leads, where each prospect is at in their buying process, and which leads simply aren't worth your time to attempt to convert into sales.

Let's go over the process from inbound marketing to opportunity management.

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Topics: Email Marketing, Blog, opportunity management

Ad Blockers and Digital Marketing: Why Agencies are the Answer

Posted by Mark Parent

Jan 14, 2018 12:56:00 PM

As a digital marketer, are you worried about the effect of ad blockers on your marketing campaigns? Here are some quick facts, according to PageFair's 2017 Adblock Report:

  • Globally, a total of 615 million devices use ad block.
  • Out of that total, 380 million are mobile devices.
  • Usage of ad blockers grew 30 percent in 2016.
Read More

Topics: digital marketing, marketing challenges

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