Common paid search traps and how to avoid them

Posted by Mark Parent

Jul 15, 2016 12:16:28 PM

Are you using paid search advertising to try to connect with new customers online?

If so, there are a number of best practices to follow, as well as some common pitfalls of paid search advertising to avoid.

Whether you're using Google AdWords, the Yahoo Bing Network, Facebook or LinkedIn ads, or another pay-per-click (PPC) network, this blog article will identify some common paid search traps, and how you can avoid them to deliver a successful ad campaign.

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Topics: paid advertising

Why growth-driven website design is important to your brand

Posted by Mark Parent

Jun 29, 2016 11:05:09 AM

Sometimes, the status quo needs an update.

Web design began with the internet itself, and while traditional design might prove effective for some businesses, growth-driven design offers a more sustainable, action-oriented alternative that adapts to suit your business model as well as your marketing needs.

Once you implement it, you will find that it becomes integral to your brand.

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Topics: Website Redesign

3 ingredients of successful lead nurturing

Posted by Mark Parent

Jun 24, 2016 2:00:18 PM

Without a doubt, lead nurturing is a key to success for all businesses, especially small businesses.

As a result, many business owners choose to allocate a large proportion of their marketing budget to lead generation.

Unfortunately, this money can easily go to waste if marketers fail to take the right steps for a lead generation campaign. If your campaigns have proven themselves to be largely ineffective so far, here are a few key ingredients for successful lead nurturing.

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Topics: Lead Nurturing

Growth-driven design: Choosing a mobile strategy for better data

Posted by Mark Parent

Jun 21, 2016 1:56:12 PM

When you know your business needs an updated website, you have a myriad of decisions to make.

As Internet users increasingly turn to smartphones and other mobile devices for their browsing needs, you need to decide how you can best serve mobile visitors.

Responsive design and mobile optimized websites offer two potential solutions. But, how do you choose between them so you're sure to receive accurate, comprehensive data about your site's visitors?

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Topics: Website design

4 ways to transform your landing pages for more impact

Posted by Mark Parent

Jun 17, 2016 11:58:08 AM

Landing pages offer a time-tested way to funnel your prospects toward a sale.

They're tightly focused, which eliminates distraction, and they help you track your progress over time.

If you start to see reduced engagement with your landing pages, it might be  time to give them a face lift.

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Topics: Landing Page, Website design

3 reasons traditional website design is slowing down your business

Posted by Mark Parent

Jun 16, 2016 1:30:34 PM

Could your web design drag down your business?

It's possible, especially if you use a traditional web design strategy. Your website is your most powerful marketing ally, but the marketing landscape changes at a rapid rate.

If your website can't keep up with the marketing evolution, your competition might just leave you in the dust.

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Topics: Website design

How can I use A/B testing on my website?

Posted by Mark Parent

Jun 15, 2016 9:36:49 AM

How do you know which type of ice cream is your favorite? You try all of them and compare the taste.

Otherwise, you might stick with coconut crunch all your life when you actually prefer buttered pecan. A/B testing for website design works the same way: You can test different web elements and track the user response.

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Topics: Website Redesign, inbound marketing strategy

Is your inbound marketing strategy insane or boring?

Posted by Mark Parent

Jun 10, 2016 12:58:14 PM

Albert Einstein is quoted as saying: "Insanity: doing the same thing over and over again and expecting different results." (Well, it may not have been Einstein that actually said it, but we'll go with it.)

Take a closer look at your marketing efforts. Is it possible that your inbound marketing strategy is ... well ... insane?

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Topics: Inbound Marketing

Expert Interview Series: Tom Smith of Insights From Analytics

Posted by Mark Parent

Jun 9, 2016 10:03:09 AM

Tom Smith is the principal consultant with Insights From Analytics, which solves business problems and informs marketing plans using analytics and qualitative research.

We recently asked him about how businesses should use analytics to grow revenue. Here's what he had to say:

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Topics: Analytics

Why personalization matters to your inbound marketing strategy

Posted by Mark Parent

Jun 8, 2016 4:19:26 PM

Imagine that you receive two event invitations for next weekend.

One addresses you by name, mentions when the sender met you, and explains why you would enjoy the event.

The second invitation calls you "sir or madam," employs generic invitation language, and maybe tacks a "plus one" to the end of your name on the RSVP card.

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