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3 min read

How Marketing Automation Is Like Industry 4.0 – And Why It Matters to Manufacturers

Table of Contents

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3 min read

Principles of B2B Inbound Sales

The 4 Principles of Lean Inbound Sales

Modern consumers are savvy, informed, and empowered. There’s a world of knowledge at their fingertips they can...

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5 min read

The Lean Inbound Marketing Methodology

The Lean Inbound Marketing Methodology Explained

Lean inbound marketing is an approach to sales, marketing and customer service that combines the...

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4 min read

How Lean Sales and Marketing Eliminates the 8 Wastes of Lean

If you are a manufacturer, here’s a question: are your sales and marketing efforts as efficient as they could be? Chances are they’re not. Both teams...

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2 min read

Lean Sales and Marketing for Manufacturers

Studies show that up to 90% of all work done in a business office is waste. Locating files, looking up data, manually generating reports, retyping...

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2 min read

75% Reimbursement for International Trade Activities

Michigan manufacturing firms are eligible for grants to improve website, social media, digital advertising and more 

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3 min read

The Untold Secret of Sales Prospecting... Until Now

My name is Stephen Michael. Like many of you reading this, I am in pursuit of excellence. I am an Inbound Sales Solutions Specialist with five years...

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2 min read

Michigan Manufacturers Given Access to Unique Opportunity for Growth

Inbound 281 teams up with the Michigan Manufacturing Technology Center to help manufacturing companies increase sales, enhance revenue and accelerate...

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3 min read

The Top 10 Sales Closing Mistakes to Avoid

Ask a sales rep to name the most difficult part of their job and many will say, “Closing.” Closing is hard. Getting a prospect to put their name on a...

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3 min read

5 Ways Manufacturing Companies Can Grow RIGHT NOW with Inbound Marketing

If you are reading this article, it is because you work in manufacturing sales, marketing or leadership and want to learn how Inbound Marketing can...

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