Inbound Marketing Blog

3 min read

Principles of B2B Inbound Sales

Inbound 281: November 18, 2021 7:30:00 AM EST

The 4 Principles of Lean Inbound Sales

Modern consumers are savvy, informed, and empowered. There’s a world of knowledge at their fingertips they can click and use to educate themselves.Because of this, B2B buyers are no longer receptive to overtly...

5 min read

The Lean Inbound Marketing Methodology

Inbound 281: November 11, 2021 7:24:52 AM EST

The Lean Inbound Marketing Methodology Explained

Lean inbound marketing is an approach to sales, marketing and customer service that combines the best of two worlds: 

• inbound marketing
• lean marketing

4 min read

How Lean Sales and Marketing Eliminates the 8 Wastes of Lean

Mark Parent: May 10, 2021 3:58:36 PM EDT

If you are a manufacturer, here’s a question: are your sales and marketing efforts as efficient as they could be? Chances are they’re not. Both teams likely spend too much time on redundant, manual tasks, use disconnected systems and processes, and are...

2 min read

Lean Sales and Marketing for Manufacturers

Mark Parent: April 13, 2021 9:34:53 AM EDT

Studies show that up to 90% of all work done in a business office is waste. Locating files, looking up data, manually generating reports, retyping the same emails - all that is valueless wasted motion.

2 min read

75% Reimbursement for International Trade Activities

Mark Parent: March 22, 2021 2:30:00 PM EDT

Michigan manufacturing firms are eligible for grants to improve website, social media, digital advertising and more 

3 min read

The Untold Secret of Sales Prospecting... Until Now

Stephen Michael: March 10, 2021 8:28:45 AM EST

My name is Stephen Michael. Like many of you reading this, I am in pursuit of excellence. I am an Inbound Sales Solutions Specialist with five years of experience in sales. I would like to share with you an integral part of my sales journey in the...

2 min read

Michigan Manufacturers Given Access to Unique Opportunity for Growth

Mark Parent: December 4, 2020 9:30:37 AM EST

Inbound 281 teams up with the Michigan Manufacturing Technology Center to help manufacturing companies increase sales, enhance revenue and accelerate growth

Mid-Michigan manufacturing companies looking to grow have a chance to access unique...

3 min read

The Top 10 Sales Closing Mistakes to Avoid

Mark Parent: August 20, 2020 10:00:00 AM EDT

Ask a sales rep to name the most difficult part of their job and many will say, “Closing.” Closing is hard. Getting a prospect to put their name on a signed contract is a delicate blend of art and science.

3 min read

5 Ways Manufacturing Companies Can Grow RIGHT NOW with Inbound Marketing

Mark Parent: August 14, 2020 7:30:00 AM EDT

If you are reading this article, it is because you work in manufacturing sales, marketing or leadership and want to learn how Inbound Marketing can help your company grow.