INBOUND MARKETING AGENCY BLOG

4 inbound marketing lessons from Pokémon Go

Posted by Mark Parent

Sep 26, 2016 2:21:30 PM

There's one thing you can say about Pokémon Go: whether you love it or hate it - you can't ignore it.

The location-based, augmented reality game is, quite literally, everywhere you go. It is a marvelous example of what it means to go viral on the web and social media.

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Topics: Inbound Marketing

Expert Interview Series: Jennifer Radke of National Institute for Social Media on Using Social Media for Inbound Marketing

Posted by Mark Parent

Sep 23, 2016 10:51:36 AM

Jennifer Radke uses her expertise in professional education to bring a new passion to the National Institute for Social Media.

Jennifer recently spoke with us about the rapidly-changing world of social media and its impact on inbound marketing and business success.

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Topics: Inbound Marketing

Expert Interview Series: Josh Miles of MilesHerndon on Business Branding and Inbound Marketing

Posted by Mark Parent

Sep 19, 2016 2:20:05 PM

Josh Miles is a designer, author, speaker, and principal of Indianapolis-based national branding agency, MilesHerndon, where he leads brand strategy and business development and hosts the popular podcast Obsessed With Design.

We recently caught up with Josh to ask him his opinions on branding and inbound marketing.

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Topics: Inbound Marketing

6 reasons your content marketing is heading for an 'F' this school year

Posted by Mark Parent

Sep 13, 2016 1:11:31 PM

School is now in session. Is your content marketing strategy making the grade?

If lead generation, conversions, and click-through rates are down, you might be headed for detention. Why is your content getting a failing grade? Let's find out.

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Topics: Content Marketing

3 ways to make your website stickier

Posted by Mark Parent

Sep 9, 2016 10:47:09 AM

Chances are, you haven’t really given much thought to the idea of making your website “stickier.”

A “sticky” website provides visitors with the valuable content and resources that will keep them engaged and is immensely valuable in generating conversions and improving customer retention.

Just how can you go about making your website “stickier” then? If you start with the following three steps, you’ll start seeing more visitors, conversions, and customers in no time.

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Topics: Website design

Why websites die

Posted by Mark Parent

Sep 7, 2016 4:21:43 PM

A dead website can't convert leads or attract prospective customers.

However, if you don't know that you have dead weight on your hands, you can't step in to fix the problem. To determine whether your website has exhaled its final breath (at least until you make some changes), you have to look for symptoms that indicate the site no longer has relevance, meaning, or power.

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Topics: Blog

What you can do with a growth-driven design website

Posted by Mark Parent

Sep 6, 2016 11:06:03 AM

What is the single most significant advantage of adopting a growth-driven design (GDD) approach for your website? The answer is easy: You can play with it.

In other (more business-like) words, you can make continual adjustments so that your site is always fresh, engaging, and built for optimization.

This matters because your landing pages and website are the vehicles that drive business growth. Getting them right is the difference between success and failure for your business.

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Topics: Website design

Marketing your small business: How to create compelling content

Posted by Mark Parent

Sep 2, 2016 2:19:03 PM


Small-business owners have a critical need to attract potential customers to their websites, keep them engaged and get them to commit to a call-to-action.

With so many options (from white papers to blog posts) and tactics available, business owners need some clear guidance on how to create compelling content that drives business.

Here are six questions small-business owners should answer to get more visitors to your website and compel them to act.

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Topics: Inbound Marketing

How to use visitor data to upgrade your website

Posted by Mark Parent

Aug 25, 2016 4:36:22 PM

Effective inbound marketers yearn to be like insects ... specifically, like flies on the wall.

In other words, effective inbound marketers seek to (unobtrusively, of course) get a good view of what their audience is doing and how that audience is interacting with their marketing messages.

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Topics: Inbound Marketing

Apple hops on the paid search bandwagon

Posted by Mark Parent

Aug 22, 2016 2:20:31 PM


App developers are eager to see what will happen with Apple's June 2016 announcement to offer paid search in its app store.

This new ad platform will allow app developers to pay for ads to appear on top of search results in the Apple App Store.

The App Store paid ad program will roll out this fall, though the service is in beta test mode already.

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Topics: Inbound Marketing Agency

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