5 min read
Mark Parent: July 16, 2026, 9:27:00 AM EDT
A strong inbound program rarely fails because a team lacks ideas. It fails because the website, content, sales follow-up, reporting, and customer experience were planned separately. This inbound marketing planning guide helps growth-focused teams...
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5 min read
Mark Parent: July 15, 2026, 9:15:00 AM EDT
A full pipeline can create a false sense of progress. Forms are coming in, webinar registrations look healthy, and paid campaigns are producing...
5 min read
Mark Parent: July 14, 2026, 11:55:35 AM EDT
A marketing manager downloads a product guide on Friday afternoon. A salesperson sees the alert Monday morning, but the lead has already moved on to...
5 min read
Mark Parent: July 10, 2026, 8:56:00 AM EDT
A lot of website redesigns look better on launch day and perform worse 90 days later. Traffic holds steady, but qualified leads stall. Sales still...
6 min read
David Lash: July 9, 2026, 8:37:00 AM EDT
Manufacturers face a buyer who has already made up most of their mind before a salesperson ever gets a call. Industrial buyers now research specs,...
5 min read
Mark Parent: July 8, 2026, 8:47:00 AM EDT
When a sales pipeline feels busy but close rates stay flat, the problem usually is not effort, but structure. HubSpot sales pipeline optimization...
5 min read
Mark Parent: July 7, 2026, 9:06:00 AM EDT
A contact downloads your guide on Tuesday, gets a generic sales email on Wednesday, and hears nothing for two weeks after that. That is usually the...
5 min read
Mark Parent: July 6, 2026, 8:45:01 AM EDT
Most lead nurturing breaks down in the gap between interest and readiness. A prospect downloads a guide, watches part of a video, or requests...
5 min read
Mark Parent: July 3, 2026, 9:30:01 AM EDT
Growth-stage companies usually hit the same wall at some point. Revenue is moving, expectations are climbing, and the team that got the business this...
5 min read
Mark Parent: July 2, 2026, 9:45:00 AM EDT
If your sales team is still relying on trade shows, referrals, and a website that functions more like a brochure than a sales tool, the problem...
