6 min read
Mark Parent: August 6, 2026, 9:42:00 AM EDT
A prospect watches a product video, downloads a guide two weeks later, returns through a branded search, and speaks with sales after receiving an...
6 min read
Mark Parent: August 3, 2026, 9:30:00 AM EDT
A prospect has made it through the first discovery call, understands the broad problem, and says, “Send me something I can share with my team.” That...
5 min read
Mark Parent: July 21, 2026, 8:58:14 AM EDT
A stalled marketing calendar rarely means your team lacks ideas. More often, it means no one has enough time, specialized experience, or clear...
6 min read
Mark Parent: July 20, 2026, 8:57:32 AM EDT
A campaign can look busy without moving a single buyer forward. A blog post goes live, a paid ad runs, a sales email gets sent, and the team calls it...
5 min read
Mark Parent: July 17, 2026, 12:15:11 PM EDT
A marketing dashboard should not be a wall of charts that requires a meeting to explain. It should help a business owner, marketing leader, or sales...
5 min read
Mark Parent: July 16, 2026, 9:27:00 AM EDT
A strong inbound program rarely fails because a team lacks ideas. It fails because the website, content, sales follow-up, reporting, and customer...
5 min read
Mark Parent: July 15, 2026, 9:15:00 AM EDT
A full pipeline can create a false sense of progress. Forms are coming in, webinar registrations look healthy, and paid campaigns are producing...
5 min read
Mark Parent: July 14, 2026, 11:55:35 AM EDT
A marketing manager downloads a product guide on Friday afternoon. A salesperson sees the alert Monday morning, but the lead has already moved on to...
5 min read
Mark Parent: July 7, 2026, 9:06:00 AM EDT
A contact downloads your guide on Tuesday, gets a generic sales email on Wednesday, and hears nothing for two weeks after that. That is usually the...
5 min read
Mark Parent: July 6, 2026, 8:45:01 AM EDT
Most lead nurturing breaks down in the gap between interest and readiness. A prospect downloads a guide, watches part of a video, or requests...
