5 min read
Mark Parent: August 27, 2026, 11:01:52 AM EDT
A form submission is not a strategy. If a prospect downloads a guide, requests a quote, attends a webinar, or visits a key service page three times,...
5 min read
Mark Parent: August 25, 2026, 8:47:00 AM EDT
A prospect watches a product video, downloads a guide, fills out a form, and then gets a generic sales email that ignores everything they just told...
5 min read
Mark Parent: August 19, 2026, 8:15:00 AM EDT
A prospect fills out a high-intent website form, downloads a pricing guide, and watches a product video. Marketing sees a qualified lead. Sales sees...
5 min read
David Lash: August 14, 2026, 8:34:00 AM EDT
Manufacturing sales cycles rarely move in a straight line. A single deal might involve an engineer requesting specs, a procurement team comparing...
5 min read
Mark Parent: August 13, 2026, 9:32:00 AM EDT
A campaign can generate hundreds of form submissions and still leave leadership asking the most expensive question in marketing: did any of this...
6 min read
Mark Parent: August 12, 2026, 9:32:00 AM EDT
A quarterly newsletter goes out to thousands of contacts. The open rate is flat, clicks are scarce, and sales sees little follow-up activity. The...
6 min read
Mark Parent: August 6, 2026, 9:42:00 AM EDT
A prospect watches a product video, downloads a guide two weeks later, returns through a branded search, and speaks with sales after receiving an...
6 min read
Mark Parent: August 3, 2026, 9:30:00 AM EDT
A prospect has made it through the first discovery call, understands the broad problem, and says, “Send me something I can share with my team.” That...
5 min read
Mark Parent: July 21, 2026, 8:58:14 AM EDT
A stalled marketing calendar rarely means your team lacks ideas. More often, it means no one has enough time, specialized experience, or clear...
6 min read
Mark Parent: July 20, 2026, 8:57:32 AM EDT
A campaign can look busy without moving a single buyer forward. A blog post goes live, a paid ad runs, a sales email gets sent, and the team calls it...
