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4 min read

Is Your Website Healthy?

Your Website's Health is More Than Skin Deep A healthy website is more than just a good-looking site. Search engines like Google don’t index and rank websites based on beauty; they rank sites in search based on how well-optimized they are.

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3 min read

How Marketing Automation Is Like Industry 4.0 – And Why It Matters to Manufacturers

Table of Contents What is Marketing Automation? Why Marketing Automation Is Worth the Investment How Manufacturers Benefit from Marketing Automation

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3 min read

Principles of B2B Inbound Sales

The 4 Principles of Lean Inbound Sales Modern consumers are savvy, informed, and empowered. There’s a world of knowledge at their fingertips they can...

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5 min read

The Lean Inbound Marketing Methodology

The Lean Inbound Marketing Methodology Explained Lean inbound marketing is an approach to sales, marketing, and customer service that combines the...

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2 min read

The 4 characteristics of a well-designed responsive website

If you are like nearly 60 percent of global internet users, you probably access your favorite websites on your smartphone. Now imagine if you visited...

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4 min read

How Lean Sales and Marketing Eliminates the 8 Wastes of Lean

If you are a manufacturer, here’s a question: are your sales and marketing efforts as efficient as they could be? Chances are they’re not. Both teams...

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2 min read

Lean Sales and Marketing for Manufacturers

Studies show that up to 90% of all work done in a business office is waste. Locating files, looking up data, manually generating reports, retyping...

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2 min read

75% Reimbursement for International Trade Activities

Michigan manufacturing firms are eligible for grants to improve website, social media, digital advertising and more

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3 min read

The Untold Secret of Sales Prospecting... Until Now

My name is Stephen Michael. Like many of you reading this, I am in pursuit of excellence. I am an Inbound Sales Solutions Specialist with five years...

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2 min read

Michigan Manufacturers Given Access to Unique Opportunity for Growth

Inbound 281 teams up with the Michigan Manufacturing Technology Center to help manufacturing companies increase sales, enhance revenue and accelerate...

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