5 min read
Mark Parent: September 28, 2026, 9:14:59 AM EDT
A video shoot can look organized on production day and still miss the mark. The wrong subject matter expert gets booked, a key buyer question never...
4 min read
David Lash: September 25, 2026, 8:47:00 AM EDT
Most inbound campaigns still lean on text and static images to do the heavy lifting: landing pages, nurture emails, social posts. Yet buyers...
6 min read
Mark Parent: September 24, 2026, 8:51:00 AM EDT
A product demo can lose a qualified buyer before the product ever appears on screen. The usual culprit is not production quality. It is a video that...
6 min read
Mark Parent: September 17, 2026, 8:45:00 AM EDT
A prospect has visited your pricing page twice, downloaded a guide, and stopped replying after the first discovery call. Your sales rep does not need...
5 min read
Mark Parent: September 10, 2026, 9:32:00 AM EDT
A manufacturing prospect has spent weeks comparing suppliers before they ever speak with sales. A nonprofit donor wants proof that a program creates...
6 min read
Mark Parent: September 1, 2026, 9:33:00 AM EDT
A corporate video can look polished, earn a few compliments, and still do very little for the business. The difference is rarely the camera or...
6 min read
Mark Parent: August 11, 2026, 9:16:59 AM EDT
A prospect can read that your team is experienced, responsive, and capable. But when they see the people who will support their account, hear an...
5 min read
Mark Parent: August 7, 2026, 10:12:00 AM EDT
A promising prospect has taken the demo, reviewed the proposal, and gone quiet. In many B2B sales cycles, the issue is not a lack of interest. It is...
5 min read
Mark Parent: July 27, 2026, 9:08:24 AM EDT
A prospect lands on your website, hears a sales rep describe your offering, and still asks, “So what exactly do you do?” That gap is where video can...
6 min read
David Lash: July 9, 2026, 8:37:00 AM EDT
Manufacturers face a buyer who has already made up most of their mind before a salesperson ever gets a call. Industrial buyers now research specs,...
