Wondering whether to include video on website pages is a common question for anyone building or updating a site. The short answer is yes; videos make information easier to understand, keep visitors interested, and often drive more actions like clicks or purchases.
Online habits have changed. People spend more time watching and sharing videos than reading long blocks of text. This switch is clear in almost every corner of the web, from news sites to e-commerce stores, video on websites is crucial.
Once a visitor presses play, they’re more likely to stay put. This extra time on your page drops bounce rates and often leads people to browse even more of your content.
Attention is short: Video starts working in seconds. Your message is front and center before someone has a chance to click away.
Movement draws the eye: Our brains respond to motion. This makes video a smart way to stop the scroll and hold focus.
People don’t just visit, they engage. They watch, pause, replay, and share. This hands-on experience isn’t possible with text alone and gives your site a boost in both rankings and user connection.
Complex ideas usually need more than a paragraph or two. A short video can break them down using visuals, sound, and story, making them much easier to grasp.
Show step-by-step instructions using real examples.
Use animations for tricky concepts or data.
Combine speech, music, and graphics to keep things interesting.
Visitors don’t always want to sift through dense articles. A video effectively summarizes your key points, helping them remember what matters most. That means less guessing about your products or services and more clarity overall.
Still not sure if you should have video on websites? It also gives your SEO a real lift and helps more people find you online. When you decide if you should have video on website pages, keep in mind how this one change can shape your site's rank and visibility.
Google cares about user experience. Search engines track how people interact with your content, and video checks a lot of positive boxes.
Sites that include videos often:
Rank higher in search results, especially for how-to, reviews, and explainer topics.
Get featured in video-rich snippets, which grab attention with a thumbnail next to your listing.
Stand out on crowded results pages.
Embedding a relevant, keyword-rich video sends a strong signal to Google that your content is fresh and helpful.
When someone visits your site, you want them to stick around. Video is one of the best ways to keep users engaged and lower your bounce rate, which search engines use as a signal for quality.
Here’s how video helps:
Captures attention right away - people are more likely to pause and watch than scroll past.
Keeps users on your page longer - even a short video can add extra seconds or minutes.
Encourages deeper site exploration - after watching, visitors are more likely to check out other pages.
Search engines notice when people spend more time on your content and engage with your videos. This tells Google that your page is designed to answer user questions, which helps your rankings over time.
Choosing to add video to your website is about more than just creating good content; you need to think about how video will work behind the scenes and for every visitor. Before asking “Should you have video on website pages?” consider technical trade-offs, site performance, and making your videos usable for everyone.
You need to decide how to host your videos. Should you upload them directly to your server or use a third-party service? Each option comes with clear pros and cons that affect load speed, reliability, and how people interact with your pages.
Self-hosting videos means uploading files to your web server. While you get full control, large video files can slow page load times and eat up bandwidth.
Third-party platforms like YouTube, Vimeo, or Wistia host your videos for you. They handle most of the heavy lifting with fast, global delivery networks. Plus, these platforms give you built-in analytics and allow sharing, which can help your reach.
Always check page speed after adding new content. Use tools like Google PageSpeed Insights to see how video affects your load times.
For a better user experience:
Keep videos short and to the point.
Compress files for web performance.
Use preview thumbnails so the player doesn’t try to load a heavy file before someone clicks play.
Avoid auto-play with sound, which can annoy visitors and slow down browsing.
Videos help many people understand your message, but not everyone interacts with them the same way. To make a video work for all users:
Add captions and transcripts. Many people watch videos in quiet mode or are hearing impaired. Captions keep your site welcoming for all.
Choose a video player that works well on mobile devices. Phones and tablets now make up a huge chunk of web traffic. If your video isn’t easy to watch on a small screen, people will skip it.
Let users control playback. Clear play, pause, and volume buttons help everyone, especially those using assistive technology.
Don’t hide important information only in the video. Always include a text summary or highlights nearby.
Quick checklist for mobile and accessible video:
Responsive video player.
Large, easy-to-tap controls.
Subtitles and transcripts are available.
No small fonts or hidden buttons.
Adding video to your website can boost engagement, help people remember your message, and improve your search rankings. It also makes your pages stand out in results and can draw more clicks when done right.
At Inbound 281, we can help you add videos to your website pages to boost engagement, communicate more effectively, and enhance user experience. Whether you need product demos, customer testimonials, brand stories, or explainer videos, our team will guide you through the process, from strategy and scripting to placement and optimization.
We ensure your videos are integrated seamlessly into your site design and optimized for fast loading, mobile responsiveness, and SEO. Contact us today to learn how video can elevate your web presence, or schedule a meeting with our advisor to get started.
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