The Untold Secret of Sales Prospecting... Until Now
- Stephen Michael
- 03-10-2021
- Sales Solutions
My name is Stephen Michael. Like many of you reading this, I am in pursuit of excellence. I am an Inbound Sales Solutions Specialist with five years of experience in ...
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The Top 10 Sales Closing Mistakes to Avoid
- Mark Parent
- 08-20-2020
- Sales Solutions
Ask a sales rep to name the most difficult part of their job and many will say, “Closing.” Closing is hard. Getting a prospect to put their name on a signed contract is ...
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The Ultimate Guide to Sales Management
- Mark Parent
- 08-06-2020
- Sales Solutions
Sales managers are uniquely important to the success of their companies. Sales managers have the potential to unlock big returns that impact a business's revenue, growth ...
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5 Ways Sales Can Capture Inbound Leads Using the HubSpot CRM
- Mark Parent
- 02-13-2019
- Sales Solutions
Customer relationship management systems (CRM) have come a long way. Today’s CRMs have evolved significantly from earlier versions, which were merely glorified ...
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Smarketing: Is it Right for Your Inbound Marketing Strategy?
- Mark Parent
- 02-04-2018
- Inbound Marketing
A funny thing happened on the way to the future. The marketing and sales departments tripped. Some of sales' ability to qualify a lead dropped onto the marketer's plate. ...
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How Video Can Supercharge Every Step of the Customer Journey
- Mark Parent
- 10-29-2017
- Planning & Strategy
Have you ever ended up on one of those awful highway interchanges where you get lost, going around and around a city with no clear direction about how to get where you ...
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Why Your Business Needs Periodic Strategic Alignment
- Mark Parent
- 09-26-2017
- Planning & Strategy
Your company strategy is like the steering wheel of a car. The steering wheel controls the car, but if the wheels get out of alignment, keeping things headed in the ...
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What You Absolutely Have to Know About Inbound Marketing
- Mark Parent
- 08-08-2017
- Inbound Marketing
Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to "inbound" - a marketing ...
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Buyer Personas: What Are They and Why Does Your Business Need Them?
- Mark Parent
- 08-01-2017
- Inbound Marketing
The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline their attributes can ...
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The 5 Steps to Create a Sales Process
- Mark Parent
- 06-13-2017
- Sales Solutions
A sales process is a repeatable and scalable set of steps a salesperson follows to transform a lead into a potential customer into a conversion. The process essentially ...
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