3 min read
Stephen Michael: March 10, 2021 8:28:45 AM EST
My name is Stephen Michael. Like many of you reading this, I am in pursuit of excellence. I am an Inbound Sales Solutions Specialist with five years...
3 min read
Mark Parent: August 20, 2020 10:00:00 AM EDT
Ask a sales rep to name the most difficult part of their job, and many will say, “Closing.” Closing is hard. Getting a prospect to put their name on...
2 min read
Mark Parent: August 6, 2020 2:04:34 PM EDT
Sales managers are uniquely important to the success of their companies. Sales managers have the potential to unlock big returns that impact a...
5 min read
Mark Parent: February 13, 2019 9:38:35 AM EST
Customer relationship management systems (CRM) have come a long way. Today’s CRMs have evolved significantly from earlier versions, which were merely...
2 min read
Mark Parent: February 4, 2018 12:53:00 PM EST
A funny thing happened on the way to the future. The marketing and sales departments tripped. Some of the sales' ability to qualify a lead dropped...
3 min read
Mark Parent: October 29, 2017 3:02:00 PM EDT
Have you ever ended up on one of those awful highway interchanges where you get lost, going around and around a city with no clear direction about...
3 min read
Mark Parent: September 26, 2017 8:11:00 AM EDT
Your company strategy is like the steering wheel of a car. The steering wheel controls the car, but if the wheels get out of alignment, keeping...
7 min read
Mark Parent: August 8, 2017 2:00:10 PM EDT
Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to...
2 min read
Mark Parent: August 1, 2017 11:42:49 AM EDT
The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline...
2 min read
Mark Parent: June 13, 2017 8:33:00 AM EDT
A sales process is a repeatable and scalable set of steps a salesperson follows to transform a lead into a potential customer into a conversion. The...
