INBOUND MARKETING AGENCY BLOG

Ask a sales rep to name the most difficult part of their job and many will say, “Closing.” Closing is hard. Getting a prospect to put their name on a signed contract is ...

Sales managers are uniquely important to the success of their companies. Sales managers have the potential to unlock big returns that impact a business's revenue, growth ...

Customer relationship management systems (CRM) have come a long way. Today’s CRMs have evolved significantly from earlier versions, which were merely glorified ...

A funny thing happened on the way to the future. The marketing and sales departments tripped. Some of sales' ability to qualify a lead dropped onto the marketer's plate. ...

Have you ever ended up on one of those awful highway interchanges where you get lost, going around and around a city with no clear direction about how to get where you ...

Your company strategy is like the steering wheel of a car. The steering wheel controls the car, but if the wheels get out of alignment, keeping things headed in the ...

Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to "inbound" - a marketing ...

The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline their attributes can ...

A sales process is a repeatable and scalable set of steps a salesperson follows to transform a lead into a potential customer into a conversion. The process essentially ...

Whereas buyers once relied solely on salespeople to educate and inform them about different products, today’s buyers can simply check the internet to find out everything ...