INBOUND MARKETING AGENCY BLOG

For years, marketing has been dominated by one concept -- the sales funnel. This methodology for managing prospective customers and identifying legitimate sales targets ...

If you have read more than three articles about inbound marketing, you have likely run across a reference to the concept of a "buyer persona." Inbound281's own blog ...

The Internet has made it easier to reach more customers — on a faster basis and more cheaply. But that doesn't make connecting with customers or maintaining initimate ...

If you've read about digital marketing or partnered with a digital marketing agency, you've likely come across the concept of buyer personas. As explained in one of our ...

Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to "inbound" - a marketing ...

The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline their attributes can ...

Kids learn pretty quickly the art of good timing. Any 7-year-old can tell you that the time to ask Dad for a new toy is not the minute he walks in the door from a bad ...

Are you pumped to create powerful marketing content that compels your visitors to become leads and loyal customers? We are too! Before we can get there, let's start with ...