4 min read
Mark Parent: September 13, 2019 1:06:01 PM EDT
For years, marketing has been dominated by one concept -- the sales funnel. This methodology for managing prospective customers and identifying...
3 min read
Mark Parent: November 26, 2017 1:17:13 PM EST
If you have read more than three articles about inbound marketing, you have likely run across a reference to the concept of a "buyer persona."...
2 min read
Mark Parent: November 9, 2017 3:00:00 PM EST
The Internet has made it easier to reach more customers — on a faster basis and more cheaply. But that doesn't make connecting with customers or...
3 min read
Mark Parent: August 29, 2017 8:05:00 AM EDT
If you've read about digital marketing or partnered with a digital marketing agency, you've likely come across the concept of buyer personas. As...
7 min read
Mark Parent: August 8, 2017 2:00:10 PM EDT
Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to...
2 min read
Mark Parent: August 1, 2017 11:42:49 AM EDT
The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline...
3 min read
Mark Parent: August 16, 2016 11:24:43 AM EDT
Kids learn pretty quickly the art of good timing. Any 7-year-old can tell you that the time to ask Dad for a new toy is not the minute he walks in...
3 min read
Mark Parent: February 26, 2016 8:30:00 AM EST
Are you pumped to create powerful marketing content that compels your visitors to become leads and loyal customers? We are too! Before we can get...
