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INBOUND MARKETING AGENCY BLOG

How to Rebrand Without Losing Your Customers

Rebranding can be a scary proposition. On the one hand, you come to a decision to rebrand because something is not working as well as it could, or because growth and ...
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Ad Blockers and Digital Marketing: Why Agencies are the Answer

As a digital marketer, are you worried about the effect of ad blockers on your marketing campaigns? Here are some quick facts, according to PageFair's 2017 Adblock ...
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3 Common Challenges Michigan Marketers Face and How to Overcome Them

Marketing is not an exact science, and inbound marketing strategy involves a number of moving parts. This can be intimidating to businesses struggling to find solid ...
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Digital Marketing Tip of the Day: Making Videos that Matter

Video marketing definitely seems to be a trend that's not going away. With so much digital marketing success coming from social media interaction, the viral video ...
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How Video Can Supercharge Every Step of the Customer Journey

Have you ever ended up on one of those awful highway interchanges where you get lost, going around and around a city with no clear direction about how to get where you ...
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Who's Winning the War Between the States?

Michigan is winning, of course. It's no contest, really. Just look at the stats: 58-48-6, in favor of Michigan. Oh, you thought we were talking about the other War ...
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7 Amazing Things About Michigan

Quick! What are the things you think are most amazing about the great state of Michigan? It's hard to narrow down, right? Michigan is a state full of interesting ...
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3 Steps to Building a Great Buyer Persona

If you've read about digital marketing or partnered with a digital marketing agency, you've likely come across the concept of buyer personas. As explained in one of our ...
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3 Things That Make Marketing to Michiganders Unique

Socrates is quoted as saying: "Know thyself." However, for digital marketing purposes, an equally important goal is to know your customers. And when planning to market ...
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Expert Interview Series: Katie Keith on WordPress for small businesses

Katie Keith is Operations Director at UK WordPress web design firm Barn2 Media, where she helps businesses to get the most out of their website. We recently checked in ...
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