4 min read
Inbound 281: May 17, 2023 8:30:00 AM EDT
As a marketing manager or specialist, you may find yourself in need of a B2B Marketing Consultant to elevate your business's marketing efforts. By...
3 min read
Mark Parent: February 22, 2018 5:52:43 PM EST
Rebranding can be a scary proposition. On the one hand, you come to a decision to rebrand because something is not working as well as it could, or...
3 min read
Mark Parent: January 14, 2018 12:56:00 PM EST
As a digital marketer, are you worried about the effect of ad blockers on your marketing campaigns? Here are some quick facts, according to ...
2 min read
Mark Parent: January 11, 2018 4:40:29 PM EST
Marketing is not an exact science, and inbound marketing strategy involves a number of moving parts. This can be intimidating to businesses...
2 min read
Mark Parent: January 7, 2018 1:01:00 PM EST
Video marketing definitely seems to be a trend that's not going away. With so much digital marketing success coming from social media interaction,...
3 min read
Mark Parent: October 29, 2017 3:02:00 PM EDT
Have you ever ended up on one of those awful highway interchanges where you get lost, going around and around a city with no clear direction about...
3 min read
Mark Parent: October 22, 2017 1:09:00 PM EDT
Michigan is winning, of course. It's no contest, really. Just look at the stats: 58-48-6, in favor of Michigan. Oh, you thought we were talking about...
3 min read
Mark Parent: September 19, 2017 10:32:05 AM EDT
Quick! What are the things you think are most amazing about the great state of Michigan? It's hard to narrow down, right? Michigan is a state full of...
3 min read
Mark Parent: August 29, 2017 8:05:00 AM EDT
If you've read about digital marketing or partnered with a digital marketing agency, you've likely come across the concept of buyer personas. As...
2 min read
Mark Parent: August 18, 2017 3:42:14 PM EDT
Socrates is quoted as saying: "Know thyself." However, for digital marketing purposes, an equally important goal is to know your customers. And when...
