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Mark Parent

Mark Parent is a visionary strategist and marketing consultant with in-depth experience in all aspects of marketing and sales integration. His comprehensive business assessments and hand-crafted strategies have helped our clients to succeed again and again.

4 min read

How Lean Sales and Marketing Eliminates the 8 Wastes of Lean

If you are a manufacturer, here’s a question: are your sales and marketing efforts as efficient as they could be? Chances are they’re not. Both teams likely spend too much time on redundant, manual tasks, use disconnected systems and processes, and...

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2 min read

Lean Sales and Marketing for Manufacturers

Studies show that up to 90% of all work done in a business office is waste. Locating files, looking up data, manually generating reports, retyping the same emails - all that is valueless wasted motion.

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2 min read

75% Reimbursement for International Trade Activities

Michigan manufacturing firms are eligible for grants to improve website, social media, digital advertising and more 

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2 min read

Michigan Manufacturers Given Access to Unique Opportunity for Growth

Inbound 281 teams up with the Michigan Manufacturing Technology Center to help manufacturing companies increase sales, enhance revenue and accelerate growth

Mid-Michigan manufacturing companies looking to grow have a chance to access unique...

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3 min read

The Top 10 Sales Closing Mistakes to Avoid

Ask a sales rep to name the most difficult part of their job and many will say, “Closing.” Closing is hard. Getting a prospect to put their name on a signed contract is a delicate blend of art and science.

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3 min read

5 Ways Manufacturing Companies Can Grow RIGHT NOW with Inbound Marketing

If you are reading this article, it is because you work in manufacturing sales, marketing or leadership and want to learn how Inbound Marketing can help your company grow.

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The Ultimate Guide to Sales Management

2 min read

The Ultimate Guide to Sales Management

Sales managers are uniquely important to the success of their companies. Sales managers have the potential to unlock big returns that impact a business's revenue, growth and long-term survival.

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Inbound Marketing Flywheel

3 min read

Winning Business and Delighting Customers With the Flywheel

For years, companies have structured their business strategies around the linear sales funnel — and it worked.

But recently, the funnel has begun to fail marketers, salespeople, and business leaders alike. The funnel has one major flaw: It views...

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3 min read

15 Ways to Generate Leads In Good Times and Bad

With the economy on standby and purchasing at a standstill, the coronavirus crisis has put a strain on companies big and small. Businesses are struggling to keep their sales pipelines full. 

Some companies, however, are weathering the storm better than...

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3 min read

Why You Need Inbound Marketing

You might already know that organic traffic is important in your marketing strategy, but perhaps you didn't know how important.

DID YOU KNOW THAT 94% OF THE LINKS CONSUMERS CLICK ON ARE ORGANIC, NOT PAID?

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