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Mark Parent

Mark Parent is a visionary strategist and marketing consultant with in-depth experience in all aspects of marketing and sales integration. His comprehensive business assessments and hand-crafted strategies have helped our clients to succeed again and again.

2 min read

4 types of images that elevate content and attract more shares

When you publish a piece of content, you want your audience to not only read it, but also share it with their followers.

While your words play a tremendous role in dictating your content's power, so do images. If you're looking for the best...

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2 min read

The 4 characteristics of a well-designed responsive website

If you are like nearly 60 percent of global internet users, you probably access your favorite websites on your smartphone.Now imagine if you visited...

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4 min read

How Lean Sales and Marketing Eliminates the 8 Wastes of Lean

If you are a manufacturer, here’s a question: are your sales and marketing efforts as efficient as they could be? Chances are they’re not. Both teams...

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2 min read

Lean Sales and Marketing for Manufacturers

Studies show that up to 90% of all work done in a business office is waste. Locating files, looking up data, manually generating reports, retyping...

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2 min read

75% Reimbursement for International Trade Activities

Michigan manufacturing firms are eligible for grants to improve website, social media, digital advertising and more 

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2 min read

Michigan Manufacturers Given Access to Unique Opportunity for Growth

Inbound 281 teams up with the Michigan Manufacturing Technology Center to help manufacturing companies increase sales, enhance revenue and accelerate...

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2 min read

4 tips to optimize pay-per-click efforts to capture holiday sales

This year's holiday season is already in full swing, but you still have time to give your advertising efforts a boost and take advantage of...

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3 min read

The Top 10 Sales Closing Mistakes to Avoid

Ask a sales rep to name the most difficult part of their job, and many will say, “Closing.” Closing is hard. Getting a prospect to put their name on...

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3 min read

5 Ways Manufacturing Companies Can Grow RIGHT NOW with Inbound Marketing

If you are reading this article, it is because you work in manufacturing sales, marketing or leadership and want to learn how Inbound Marketing can...

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The Ultimate Guide to Sales Management

2 min read

The Ultimate Guide to Sales Management

Sales managers are uniquely important to the success of their companies. Sales managers have the potential to unlock big returns that impact a...

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