5 min read
Mark Parent: June 11, 2026 9:18:27 AM EDT
When a leadership team asks, "Is our automation actually working?" they are rarely asking for email metrics. They want to know whether the system is creating qualified opportunities, improving conversion rates, and contributing to revenue. That is...
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5 min read
Mark Parent: June 10, 2026 12:47:29 PM EDT
A stalled deal usually is not a sales talent problem. More often, it is a content problem. The buyer has a question nobody answered clearly, the rep...
5 min read
Mark Parent: June 9, 2026 9:34:15 AM EDT
Most marketing teams do not have a HubSpot problem. They have an adoption problem.
5 min read
Mark Parent: June 8, 2026 11:17:24 AM EDT
When a buyer is sourcing a new supplier, they rarely start by filling out a contact form. They start by comparing capabilities, reviewing...
5 min read
Mark Parent: June 5, 2026 9:21:28 AM EDT
Hiring one marketer rarely solves a pipeline problem.
5 min read
Mark Parent: June 4, 2026 9:25:10 AM EDT
Most HubSpot problems do not start with the software. They start six months after purchase, when the portal is half-configured, reporting is...
2 min read
Mark Parent: July 12, 2022 7:15:00 AM EDT
When you publish a piece of content, you want your audience to not only read it, but also share it with their followers. While your words play a...
2 min read
Mark Parent: July 7, 2021 10:00:00 AM EDT
If you are like nearly 60 percent of global internet users, you probably access your favorite websites on your smartphone. Now imagine if you visited...
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4 min read
Mark Parent: May 10, 2021 3:58:36 PM EDT
If you are a manufacturer, here’s a question: are your sales and marketing efforts as efficient as they could be? Chances are they’re not. Both teams...
2 min read
Mark Parent: April 13, 2021 9:34:53 AM EDT
Studies show that up to 90% of all work done in a business office is waste. Locating files, looking up data, manually generating reports, retyping...
