Michigan Manufacturers Given Access to Unique Opportunity for Growth

Inbound 281 teams up with the Michigan Manufacturing Technology Center to help manufacturing companies increase sales, enhance revenue and accelerate growth

Mid-Michigan manufacturing companies looking to grow have a chance to access unique state-of-the-art sales and marketing services thanks to a joint offering from the Michigan Manufacturing Technology Center - Northeast Office and growth services agency Inbound 281.

Inbound 281 and MMTC-NE have assembled a suite of strategic and tactical best practices called Growth Services to help manufacturing firms improve sales, marketing, and customer support operations.

The offering addresses the reality that sales, marketing, and customer service have changed dramatically in recent years. New technologies and strategies now enable companies to reach prospects and satisfy customers like never before. 

Growth Services bring these capabilities within reach of Michigan manufacturing companies of all sizes and types, affordably and easily.

“We are excited to be part of the MMTC Growth Team,” says Inbound 281 President and CEO Mark Parent. “This proven methodology of attract-engage-delight helps turn strangers into prospects, prospects into customers, and customers into promoters of your business. Manufacturers that align their success with their customers not only scale, but create delight, loyalty, and ongoing referrals.”

Based on Inbound Marketing

Growth Services are based on the inbound marketing methodology. Inbound marketing helps companies turn their websites and digital marketing into productive sales tools that:

• Attract more leads
• Generate more sales
• Align customer support teams
• Increase revenue and profits
• Accelerate growth
• Delight customers at scale

Every company wants to grow. But many do not know how. Growth Services make it possible. Growth Services are proven, repeatable processes that proactively help companies:

• align the entire marketing/sales/service process to current buying habits
• leverage digital tools to drive engagement and growth
• automate lead insights to build context for conversations and sales opportunities
• establish industry thought leadership and not just narrow product expertise
• open new market opportunities by attracting ideal buyers
• enhance company valuation by creating a lead-generation machine
• deliver measurable insight into top-line growth and bottom-line results

Made for Sales, Marketing and Operations

Growth Services help satisfy the needs of CEOs, COOs, business owners, sales leaders, and marketing leaders.

“The Growth Services Model fits in perfectly with our mission of supporting Michigan manufacturers to work smarter, to compete, and to prosper,” says MMTC-NE Director Jeremy Bockelman.  “We look forward to offering these services and working with the Inbound 281 team.”

Parent echoes those sentiments. “To grow better, every organization needs to deliver a remarkable customer experience and use the momentum of happy customers to drive referrals and repeat sales.”

About Inbound 281

Inbound 281 is Michigan’s premier inbound marketing agency. As a Growth Agency, we help Michigan manufacturers with all the strategies and tools they need to grow better — whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website. We develop and implement successful game plans with a varied blend of technical and creative specialists – marketing, sales and customer strategists, inbound technologists, web programmers and web developers, graphic designers, writers, bloggers, social media specialists, and more. Start a conversion or request an assessment to learn more about Inbound 281. Inbound 281 is a Gold Solutions HubSpot Agency and one of only 150 HubSpot Certified Trainers worldwide. Learn more at www.inbound281.com, 800-834-4910,or email hello@inbound281.com

About MMTC

Since 1991, the Michigan Manufacturing Technology Center has assisted Michigan's small and medium-sized businesses to compete and grow. The MMTC is dedicated to supporting Michigan manufacturers to work smarter, to compete and to prosper. The Center offers personalized consulting services that enable Michigan manufacturers to operate smarter, compete and prosper. We develop more effective business leaders, drive product and process innovation, assist with navigating through governmental and industry regulations, promote company-wide operational excellence and foster creative strategies for business growth and greater profitability. Visit www.the-center.org, call 989.964.2884, or email hkmotley@SVSU.edu