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INBOUND MARKETING AGENCY BLOG

5 Must-Have Tools to Measure Your Website’s Performance

Your website is critical to your company’s success. From an inbound marketing perspective, a website is a company’s best sales tool, meant to attract prospects and ...
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What Is Your Website Health Score? Why Is It Important?

If you agree that your website is your number one salesperson, then the health of your website should be very important to your organization. That begs the questions: ...
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Why Traditional Website Design Is Being Replaced by Growth-Driven ...

What is Growth-Driven Design? How does it work? Why is the traditional website design process broken?
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How to Rebrand Without Losing Your Customers

Rebranding can be a scary proposition. On the one hand, you come to a decision to rebrand because something is not working as well as it could, or because growth and ...
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Integrating Growth-Driven Design Into Your Inbound Marketing Efforts

Inbound 281's blog often refers to inbound marketing as a type of marketing with many moving parts. Your website is, of necessity, one of the foundational pieces of your ...
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Growth Driven Design as Continual Improvement

Benjamin Franklin once said: "Without continual growth and progress, such words as improvement, achievement, and success have no meaning." How good is your website ...
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How Growth-Driven Design Increases Leads, Customers, and Revenue

Do you ever wish that your web visitors would just tell you what they want? As it turns out, they already do. How? Your web visitors tell you with great precision what ...
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Why Benjamin Franklin Supports Growth-Driven Design For Your Website

Did you know Benjamin Franklin supports growth-driven design for your website?  Benjamin Franklin was a pretty smart guy. Among his many pithy sayings is this gem of ...
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5 Things to Avoid in Making Web Forms

  Be careful in your web form design. Poorly constructed web forms can cause a user to abandon the process.      Web forms are the lifeblood of many inbound marketing ...
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What Is Iterative Web Design — And Why Is It Important?

Web design methods don't actually change as often as the technology used to design websites. It seems like the idea of doing all the work first, launching the site, and ...
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