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Mark Parent: March 8, 2018 2:54:00 PM EST
In an increasingly hyper-connected world, real-time marketing has an air of inevitability about it. Consumers in increasing numbers expect...
2 min read
Mark Parent: September 21, 2017 2:50:00 PM EDT
Starbucks' White Cup Contest is a classic example of user-generated content. In 2014, Starbucks launched the White Cup Contest. Fans were able to...
2 min read
Mark Parent: January 5, 2017 2:19:14 PM EST
According to Fortune magazine, a 30-second Super Bowl ad sells for around $5 million. Why? The answer is simple: 114.4 million people tune in to...
2 min read
Mark Parent: December 19, 2016 3:25:03 PM EST
Social media is a must-have tool for keeping up and communicating with customers. Never before has there been an opportunity for communication...
3 min read
Mark Parent: December 8, 2016 11:52:12 AM EST
For most B2B and B2C companies, social media marketing has become increasingly important in recent years. According to CMI's "B2B Content Marketing...
3 min read
Mark Parent: May 25, 2016 11:56:30 AM EDT
You have embraced the inbound marketing philosophy and you are ready to craft some killer campaigns on social media. You take a deep breath and ......
2 min read
Mark Parent: May 13, 2016 10:02:00 AM EDT
You know that you need to pay attention to conversations about your business on social media, but have you neglected the competition? Knowing how...
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Mark Parent: April 13, 2016 9:14:45 AM EDT
Your customers are your most valuable asset. They are the source of your revenue and relevance. Keeping them engaged and valued is crucial.
2 min read
Mark Parent: December 8, 2015 10:45:00 AM EST
If you're using Facebook as part of your inbound marketing strategy, you're on the right track. Facebook offers an incredible opportunity to boost...
3 min read
Mark Parent: September 4, 2014 11:40:00 AM EDT
Ever wonder about the innovative marketing tricks you need to know when you’re posting on various social media sites? Tricks like where to place your...
