4 min read
Inbound 281: October 28, 2025 10:22:00 AM EDT
Smart workflows are the real difference-maker for marketing teams. Optimizing marketing automation workflows helps teams avoid wasted effort and...
3 min read
Inbound 281: June 11, 2025 9:15:00 AM EDT
Marketing automation can drive major results if you use it correctly. However, common mistakes like poor data management or outdated workflows can...
2 min read
Mark Parent: September 28, 2017 5:18:00 PM EDT
Automated program management can help you manage all the moving parts of your business more effectively. Your business consists of an almost endless...
2 min read
Mark Parent: October 20, 2016 1:33:03 PM EDT
When you think of marketing automation, you might imagine a warehouse full of robots or a collection of algorithms that can click buttons and...
2 min read
Mark Parent: May 11, 2016 5:02:14 PM EDT
One of the most challenging things about digital marketing is its sheer number of moving parts. Considering the myriad of tasks a digital marketer...
2 min read
Mark Parent: December 19, 2015 11:00:00 AM EST
Many businesses shy away from marketing automation because they believe it's too cold, impersonal, and unreliable for their purposes. However,...
2 min read
Mark Parent: November 12, 2015 11:02:12 AM EST
Automation has become an idealized benchmark for many facets of the modern business, and marketing is no exception. Marketing automation offers...
3 min read
Mark Parent: October 20, 2015 11:33:00 AM EDT
Marketing automation tools can do much more than automate email marketing Marketing automation is terrific for making repetitive tasks go faster,...
2 min read
Mark Parent: August 26, 2014 10:00:00 AM EDT
Gone are the days when you have to sacrifice quality for quantity within your innovative marketing mix. With the help of marketing automation, now...
