Six Surefire Ways To Prove Marketing ROI To Your Boss

In his latest Ebook download, “The 6 Marketing Metrics Your Boss Actually Cares About”, Mark Parent explains how – no matter how hard we try – some of the bosses marketers report do simply don’t “get” the way results are presented to them. Sure, they “get” that a solid marketing team can directly impact a company’s bottom line, but 73% of executives still don’t believe their marketers are putting a strong enough focus on driving up consumer demand.

If nearly two-thirds of our decision-makers don’t believe we are credible as marketers, we need to do a better job as an industry of reporting the bottom-line impact of our work.

Speak Their Language – Prove Your Worth

Mark Parent, an inbound marketing expert himself and President of marketing agency SugarBush Inc., is proud to present the new Ebook, “The 6 Marketing Metrics Your Boss Actually Cares About”. The reason is simple: he’s had to prove his worth to executives time and time again, only to find that marketers and clients often speak a wholly different language.

While marketers look at things like website visits, conversion rates, generated leads per channel, social media engagement, blog post shares and email click-through rates, the marketing metrics that matter to execs are often tangential to these and include data on total marketing cost, salaries, overhead, revenue and customer acquisitions. “The 6 Marketing Metrics Your Boss Actually Cares About” will help walk you through these metrics and turn the information you have into the information your boss really wants to know.

A Cheat Sheet For Meaningful Communication

In this easy to follow new “cheat sheet”, you will learn how to finally prove the ROI of your marketing efforts – and how to compile and report on these six key metrics:

1. Customer Acquisition Cost (CAC)
2. Marketing % of Customer Acquisition Cost
3. Ratio of Customer Lifetime Value to CAC (LTV:CAC)
4. Time to Payback CAC
5. Marketing Originated Customer %
6. Marketing Influenced Customer %

Reporting Your Business Impact Increases Your Bargaining Power

As marketers, we track so many different pieces of data to get to the bottom of what works and what doesn’t that we often forget how to present marketing metrics that resonate with decision-makers. That’s not to say reporting on your business impact doesn’t mean you shouldn’t pay close attention to site tragic, social shares and conversion rates. It’s just incredibly important to convey your performance in a way that your head honchos can get excited about. So, instead of talking about per-post Facebook engagement and other “softer” metrics, inside “The 6 Marketing Metrics Your Boss Actually Cares About”, you’ll learn to report on how your marketing program led to new customers, reduced the cost of acquiring new customers, or raised customer lifetime values.

When you can present marketing metrics that resonate with your boss, you’ll be able to make a better case for budgets and strategies and benefit your marketing team now and for many years to come.