Closed-Loop Inbound Marketing Solutions – 4 Critical Steps

In order for your inbound marketing solutions to be truly optimized, you have to close the loop between marketing and sales. Still, to many marketers, setting up closed loop reporting remains and elusive and seemingly complicated and confusing task. 

Effective markers must be able to tie every single lead, customer and dollar spent right back to the marketing effort from which they were born. This is how marketers are able to prove what they do is worthwhile – and worth our clients’ spending top dollar for the effort. Plus, with solid closed loop reporting, we as marketers can begin to understand ways to reach our desired targets more efficiently. 

The 4 Critical Steps To Closed-Loop Marketing 

Step 1 – Make Your Website The Central Hub For All of Your Marketing

Search engines, social media, email marketing, referral links, paid search, even offline campaigns should get filtered to your website. Once someone visits your website, you can cookie them and start tracking their activity.

Step 2 – Track Visitors’ Behavior 

As you attract traffic and identify where that traffic is coming from, you need to know what pages they’re viewing and what their trajectory of actions is. Such intelligence will illuminate a path that can help you optimize faster visitor-to-lead or visitor-to-customer conversions. 

Step 3 – Convert Visitors Into Leads

In order to really monetize the traffic you’re getting and send qualified prospects along to your sales team – the whole point of creating a closed loop inbound marketing solutions system – you need to convert visitors into leads. You can make this happen by sending incoming traffic to landing pages which are going to make an information exchange possible and collect more insights from your visitors.

Step 4 – Turn Leads Into Customers

At this point, it’s time you figured out how these visits will transform into sales. Which one of your marketing channels contributed the most customers? Are there ways to optimize the process or other sources to do the same? Closed-loop marketing lets you identify the inbound marketing solutions that bring in the most (and least) revenue. 

What You Need To Set Up Closed-Loop Marketing

Now that you know the steps to creating a fully optimized closed-loop marketing system, it’s time you learned to map those marketing activities to sales. Our eBook, “An Introduction To Closed Loop Marketing,” shows you how to connect your marketing software to your customer relationship management – and tie the intelligence emerging from your marketing communication with prospective, current and former customers to the intelligence your internal team has built with these same people.

With a CRM system in place, you can synchronize the activities of your sales, marketing and customer support teams – and support your business in new and exciting ways. To learn more, download the ebook below today!