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Mark Parent: September 3, 2014 11:29:00 AM EDT
In the rush to create the next big campaign, many marketers never get around to evaluating how their programs are working. But, conducting a...
2 min read
Mark Parent: September 2, 2014 10:35:00 AM EDT
Did you know that 97% of the visitors who come to your site aren’t even ready to buy yet? That means you need to do a fair amount of convincing to...
2 min read
Mark Parent: August 27, 2014 10:02:00 AM EDT
Facebook isn’t just a place to share adorable photos of your pets and newborn babies…or to troll around after your ex…in fact, businesses with the...
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Mark Parent: August 18, 2014 12:42:00 PM EDT
6 Steps to creating great blog content Now that you know the business value of blogging, it’s time to delve into the how. Are you wondering what...
2 min read
Mark Parent: August 15, 2014 11:30:00 AM EDT
Technology can be the bane or the boon of every marketer’s existence. The key is not to get so excited over the mere existence of something cool or...
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Mark Parent: August 13, 2014 11:30:00 AM EDT
In this new multi channel marketing world, innovative marketing comes with its own set of challenges. Today’s customer is looking for connections and...
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Mark Parent: August 12, 2014 12:40:00 PM EDT
8 ways to promote your blog There are thousands of blogs out there. If you are convinced that yours should stand out from the rest, you should do the...
2 min read
Mark Parent: August 8, 2014 11:30:00 AM EDT
Research by Inc. Magazine found out something most of us in business already know: it costs up to 10x more to gain a new customer or client than it...
2 min read
Mark Parent: August 7, 2014 4:04:00 PM EDT
Need to boost your inbound marketing? Then you need to consider whether or not yours is an innovative marketing methodology. As marketers, we’re...
1 min read
Mark Parent: August 5, 2014 12:39:00 PM EDT
Did you know that companies with a blog have 55% more website visitors? 71% of consumers say blogs affect their purchasing decisions, yet only 40% of...
