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Mark Parent: January 6, 2014 3:56:00 PM EST
When the time comes to redesign a website – and as marketing consultants will often tell you, that time usually comes around once every one and a...
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Mark Parent: December 13, 2013 3:13:00 PM EST
Do you know the Customer Acquisition Cost (CAC) for each of your Inbound Marketing Solutions? How about the Time to payback CAC? In order for your...
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Mark Parent: December 12, 2013 3:13:00 PM EST
When it comes to assessing your inbound marketing solutions effectiveness, the first place your should look is to your metrics. As marketers, we work...
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Mark Parent: December 11, 2013 3:12:00 PM EST
In order for your inbound marketing solutions to be truly optimized, you have to close the loop between marketing and sales. Still, to many...
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Mark Parent: November 25, 2013 11:43:00 AM EST
The performance of your blog hinges on your content – so use your blog’s marketing analytics to improve your content creation efforts! Start by...
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Mark Parent: November 20, 2013 11:40:00 AM EST
Is your unsubscribe rate less than 1%? Is your click-through rate high? If the answer to either of these questions is “no” or “I’m not sure”, you...
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Mark Parent: November 12, 2013 8:00:00 AM EST
Now that you’ve perfected your marketing techniques, it’s all about making sure the leads you give to your sales team are turning into customers....
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Mark Parent: November 8, 2013 8:00:00 AM EST
When it comes to perfecting your content marketing strategy, you need all of the tools at your disposal – especially when it comes time to turn leads...
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Mark Parent: November 7, 2013 2:57:00 PM EST
Facebook is about more than just having a large fan base. What are you or your marketing company really doing with them? Do they interact with you...
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Mark Parent: October 22, 2013 10:00:00 PM EDT
Marketing dollars have shifted away from traditional outlets like PR and cold calling, but the skill sets of internal teams lag behind. For some, the...
