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Planning & Strategy (7)

1 min read

How To Assess Inbound Marketing Solutions Effectiveness

When it comes to assessing your inbound marketing solutions effectiveness, the first place your should look is to your metrics. As marketers, we work...

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2 min read

Closed-Loop Inbound Marketing Solutions – 4 Critical Steps

In order for your inbound marketing solutions to be truly optimized, you have to close the loop between marketing and sales. Still, to many...

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1 min read

How To Improve Your Business Blog With Marketing Analytics

The performance of your blog hinges on your content – so use your blog’s marketing analytics to improve your content creation efforts! Start by...

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2 min read

How To Improve Lead Nurturing With Marketing Analytics

Is your unsubscribe rate less than 1%? Is your click-through rate high? If the answer to either of these questions is “no” or “I’m not sure”, you...

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2 min read

Marketing Education Update: Facebook + Closed Loop Marketing

Now that you’ve perfected your marketing techniques, it’s all about making sure the leads you give to your sales team are turning into customers....

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1 min read

Facebook Marketing Plan 2.0: What Workflows Can Do For You

When it comes to perfecting your content marketing strategy, you need all of the tools at your disposal – especially when it comes time to turn leads...

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2 min read

Turn Prospects Into Paying Customers Fast With Free New eBook

Facebook is about more than just having a large fan base. What are you or your marketing company really doing with them? Do they interact with you...

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2 min read

Key Strategies to Selecting a Strategic Marketing Partner

Marketing dollars have shifted away from traditional outlets like PR and cold calling, but the skill sets of internal teams lag behind. For some, the...

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2 min read

Content Marketing Services That Enable Closed-Loop Marketing

Are you unsure of what content marketing services you need to implement successful closed-loop marketing? Well, you’re in luck because an exciting...

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2 min read

Reporting On Customer Acquisition Cost

In his latest Ebook download, “The 6 Marketing Metrics Your Boss Actually Cares About”, inbound marketing expert and SugarBush President Mark Parent...

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