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Planning & Strategy (8)

2 min read

Paying Back Customer Acquisition Cost – A Matter of Time

Inside the new Ebook, “The 6 Marketing Metrics Your Boss Actually Cares About”, SugarBush President and inbound marketing expert Mark Parent explains...

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2 min read

Six Surefire Ways To Prove Marketing ROI To Your Boss

In his latest Ebook download, “The 6 Marketing Metrics Your Boss Actually Cares About”, Mark Parent explains how – no matter how hard we try – some...

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2 min read

How Much Is Each Customer Worth? Your Boss Wants To Know

Some customers cost more than others – to acquire, to service and to keep. In his latest Ebook download, “The 6 Marketing Metrics Your Boss Actually...

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2 min read

Prove The Influence Of Your Marketing ROI – To Your Boss!

“Reporting on your business impact doesn’t mean you should no longer pay attention to site traffic, social shares, and conversion rates. It simply...

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2 min read

How Marketing Consultants Can Fix Closed-Loop Marketing Errors

Closed-loop marketing isn’t something that can be set up and left on auto-pilot, warns Mark Parent in the new Ebook. “An Introduction To Closed-Loop...

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2 min read

How Closed-Loop Marketing Techniques Help Firms Improve Services

“Closed-loop marketing enables us to do better marketing.” In Chapter 3 of the new Ebook “An Introduction To Closed-Loop Marketing”, SugarBush...

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2 min read

What Your Marketing Company Hasn't Told You About Closed Loop Marketing

In his latest Ebook download, “An Introduction To Closed-Loop Marketing”, Mark Parent reveals that a lot that even so-called industry experts at many...

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3 min read

93% of Companies Using Inbound Marketing Increase Lead Generation

How long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you've been...

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2 min read

6 Ways To Grow Your Business using Cross-channel Marketing

How do I grow my business? The eternal question is full of both new challenges and opportunities for marketers with the advent of the digital age....

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1 min read

Next Generation Mobile Marketing – Magnetized Data Transfer

What is NFC? Magnetized data transfer through NFC Tags Near Field Communication (NFC) is a short range, wireless Radio-Frequency Identification...

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