3 min read
Mark Parent: September 26, 2017 8:11:00 AM EDT
Your company strategy is like the steering wheel of a car. The steering wheel controls the car, but if the wheels get out of alignment, keeping...
2 min read
Mark Parent: August 22, 2017 5:01:45 PM EDT
Digital marketers use a huge variety of marketing tools to ensure the effectiveness of their campaigns. One of the more powerful of these tools is...
2 min read
Mark Parent: August 15, 2017 5:33:00 PM EDT
When planning your marketing strategy, know the difference between your "is's and ought's" A wise old man once said that we need to know the...
7 min read
Mark Parent: August 8, 2017 2:00:10 PM EDT
Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to...
2 min read
Mark Parent: August 1, 2017 11:42:49 AM EDT
The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline...
2 min read
Mark Parent: July 18, 2017 9:27:00 AM EDT
Anybody involved in digital marketing will tell you how important inbound marketing is today. Inbound can generate an ROI that’s three times higher...
2 min read
Mark Parent: July 11, 2017 8:05:00 AM EDT
Inbound marketing isn't easy, but there are lots of tools out there that can make your job easier. Whether you're focused on social marketing, email...
2 min read
Mark Parent: June 29, 2017 1:02:00 PM EDT
Marketing is one of those fields that’s always changing, because best practices and consumer behavior is always changing, and companies are always...
2 min read
Mark Parent: June 15, 2017 2:36:18 PM EDT
The world of marketing is always changing, and not only are best practices constantly evolving but so too are marketing techniques overall. In fact,...
1 min read
Mark Parent: January 31, 2017 4:55:37 PM EST
5 TIPS TO MEASURE YOUR BLOG Measuring the results of your business blogging efforts can save you time and make you more money – a true win-win....
