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Mark Parent: August 15, 2017 5:33:00 PM EDT
When planning your marketing strategy, know the difference between your "is's and ought's" A wise old man once said that we need to know the...
7 min read
Mark Parent: August 8, 2017 2:00:10 PM EDT
Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to...
2 min read
Mark Parent: August 1, 2017 11:42:49 AM EDT
The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline...
2 min read
Mark Parent: July 18, 2017 9:27:00 AM EDT
Anybody involved in digital marketing will tell you how important inbound marketing is today. Inbound can generate an ROI that’s three times higher...
2 min read
Mark Parent: July 11, 2017 8:05:00 AM EDT
Inbound marketing isn't easy, but there are lots of tools out there that can make your job easier. Whether you're focused on social marketing, email...
2 min read
Mark Parent: June 29, 2017 1:02:00 PM EDT
Marketing is one of those fields that’s always changing, because best practices and consumer behavior is always changing, and companies are always...
2 min read
Mark Parent: June 15, 2017 2:36:18 PM EDT
The world of marketing is always changing, and not only are best practices constantly evolving but so too are marketing techniques overall. In fact,...
1 min read
Mark Parent: January 31, 2017 4:55:37 PM EST
5 TIPS TO MEASURE YOUR BLOG Measuring the results of your business blogging efforts can save you time and make you more money – a true win-win....
2 min read
Mark Parent: June 15, 2016 9:36:49 AM EDT
How do you know which type of ice cream is your favorite? You try all of them and compare the taste. Otherwise, you might stick with coconut crunch...
3 min read
Mark Parent: April 25, 2016 10:58:51 AM EDT
Martha Spelman is a branding and marketing consultant who advises small- to medium-size companies on cost-effective, quick-response ways to increase...
