2 min read
Mark Parent: June 15, 2016 9:36:49 AM EDT
How do you know which type of ice cream is your favorite? You try all of them and compare the taste. Otherwise, you might stick with coconut crunch...
3 min read
Mark Parent: April 25, 2016 10:58:51 AM EDT
Martha Spelman is a branding and marketing consultant who advises small- to medium-size companies on cost-effective, quick-response ways to increase...
2 min read
Mark Parent: March 9, 2016 3:32:00 PM EST
When you're excited about developing an inbound marketing strategy for your company, you want to get started right away. You're convinced of...
2 min read
Mark Parent: March 7, 2016 10:00:00 AM EST
You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how...
2 min read
Mark Parent: March 3, 2016 4:59:23 PM EST
A pay-per-click (PPC) advertising campaign may seem too expensive, but it also offers fast results and a (potentially) high return on investment...
3 min read
Mark Parent: February 17, 2016 2:19:38 PM EST
Batman and Robin. Peanut butter and jelly. Jordan and Pippen (Or Laimbeer and Mahorn for you marketers in Detroit who prefer the Bad Boys). When you...
2 min read
Mark Parent: January 28, 2016 3:18:00 PM EST
So you're on board with the inbound marketing ethos and it's driving traffic to your site, but so far it hasn't led to higher conversion rates....
2 min read
Mark Parent: December 8, 2015 10:45:00 AM EST
If you're using Facebook as part of your inbound marketing strategy, you're on the right track. Facebook offers an incredible opportunity to boost...
2 min read
Mark Parent: September 15, 2014 10:00:00 AM EDT
Ah, the buzzword. Innovative Marketing pros make them, love them and beat them into the ground with overuse…and, often, straight up misuse. Maybe...
2 min read
Mark Parent: September 12, 2014 10:00:00 AM EDT
Is every member of your innovative marketing team cutting the mustard? If you want yours to be a great group of effective marketers delivering real...
