Expert Interview Series: Martha Spelman on positioning your brand
Martha Spelman is a branding and marketing consultant who advises small- to medium-size companies on cost-effective, quick-response ways to increase...
2 min read
Mark Parent
September 11, 2014 10:00:00 AM EDT
If you think your innovative marketing efforts can only do so much for the industry within which you’re promoting, think again. You don’t have to work for Apple or RedBull to make a splash – or even have a bit of fun while doing it.
If you’re singing the boring industry blues – try to think of your target audience and what they’re clamoring to hear before you throw in the proverbial towel. They probably won’t think your company is boring. It’s their world that they live, work, play or shop within.
So, how can you change your thinking and experience an innovative marketing revelation? Here are a few great tips to get you started:
Feeling a bit more inspired to get your innovative marketing content plan underway for that boring industry? Go forth and start creating epic results!
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