Did you know that 97% of the visitors who come to your site aren’t even ready to buy yet? That means you need to do a fair amount of convincing to convert those visitors successfully into customers.
This is where even the best innovative marketing experts can go terribly, terribly wrong…with some seemingly innocuous conversion killing mistakes that you might otherwise think wouldn’t make any difference one way or the other…but they can. And, oh, how they do.
So, let’s learn to avoid some of these innovative marketing mistakes, shall we?
Bottom line, turning tentative prospects into customers really boils down to telling them and showing them what they want to know every step of the way. Make your site user-friendly and put key information front-and-center (even repeating it to really drive those salient points home) and you’ll see less abandoned carts, a closing gap between visits and conversions – and, best of all, increasing revenues.
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