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Innovative marketing how-to: Measure blog performance


Posted by Mark Parent - January 31, 2017



Measuring the results of your business blogging efforts can save you time and make you more money – a true win-win. Follow these five tips to optimize your blog writing and drive more visitors to your website.

How To Measure Your Blog

Here are the most important metrics you need to keep an eye on to know how your business blogging is truly going: 

1. Measuring Visitors - Visits are the count of people who actually read your blog content. One of the best ways to look at this data is viewing visits by individual blog articles. Looking at success factors for individual articles helps you better understand the type of content your target audience is looking for. 

2. Measuring Leads - If your business blog isn’t generating leads for your business, you are missing a huge opportunity. Look at the leads you generate from blog posts. Sometimes a post may not get a ton of visits but still generate lots of leads. Examine at what rate those leads convert into customers compared to other marketing channels.

3. Subscriber Count - Give readers the opportunity to subscribe to your blog either via Really Simple Syndication (RSS) or via email. Looking at how many people subscribe to your blog provides a solid indicator of the quality and consistency of your content. Your subscribers act as the base readership of your content and can help spread it to others.

4. Track Inbound Links - When another website links to a page on your website, it’s called an inbound link. Search engines use inbound links as a method to determine how pages appear and rank in search engine results. As blog posts are normally educational rather than product-centric, they are great at generating inbound links and, subsequently, search traffic. 

5. Watch Social Media Shares - Social media can be a key driver of short-term traffic. Look at the historic social media shares for your blog posts to determine which types of posts get the most short-term traffic from social media. Compare that data to the number of visits or leads to see if there are any major inconsistencies. What could be the cause and how this be leveraged? 


To learn more about how to make the most of your business blogging and for additional content marketing tips, get your free copy of our eBook, Content Marketing for Marketers.

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Topics: Lead Generation/Nurturing, Planning & Strategy, Content Marketing, SEO

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