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Innovative marketing how-to: Why you need a blog

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Posted by Mark Parent - August 05, 2014


Innovative Marketing for Blogs

Did you know that companies with a blog have 55% more website visitors? 71% of consumers say blogs affect their purchasing decisions, yet only 40% of US companies actually use blogs for marketing purposes.

If you’ve been thinking about starting a blog, there are many compelling reasons why you should get off of the fence and start posting:

Increase leads

A well-optimized and promoted blog that’s rich with relevant and up-to-date content can dramatically transform your business’ marketing. In fact, B2C companies that blog get 77% more leads per month than those that don’t And, B2B companies that blog get 67% more leads per month than those that don’t. Research has shown that companies that blog 20 or more times in a month see the biggest return in traffic and leads. 

Boost your credibility

Sure, a blog can bring traffic and leads to your business – but it can also act as an ambassador for your brand. Your blog introduces you as a thought leader in your industry and allows you to earn people’s trust. In turn, people that trust you are more likely to inquire about your company's products and services. 

3 reasons to blog

To bottom-line it for you, here are the top three reasons why every innovative marketing plan should include a business blog: 

  1. Business blogging helps you in respect to search engine optimization (SEO). The more blog posts you publish, the more indexed pages you create for search engines to display in their results.
  2. Your blog will help you earn people’s trust and position you as an industry thought leader.
  3. A blog allows you to place calls-to-actions in your blog to generate more qualified leads.

Want some tips on how your blog can become a key component of your marketing plan? Get your free copy of our B2B Guide to Inbound Marketing for more information. 

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Topics: Lead Generation/Nurturing, Planning & Strategy, Content Marketing, SEO


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