8 Ways Pay Per Click Advertising Helps Your Business Grow
- Mark Parent
- 01-20-2020
- PPC
Per-per-click advertising (PPC) is one of the surest ways for businesses to get their products and services in front of consumers. PPC is affordable, fast, targeted and ...
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Google's Recent Innovations for Paid Search
- Mark Parent
- 11-19-2017
- Planning & Strategy
Over the past several years, Google and marketers have experienced something of a love-hate relationship. While Google's advertising opportunities represent one of the ...
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Common paid search traps and how to avoid them
- Mark Parent
- 07-15-2016
- PPC
Are you using paid search advertising to try to connect with new customers online? If so, there are a number of best practices to follow, as well as some common pitfalls ...
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Expert Interview Series: Gabriel Bitis on creating smarter banner ads
- Mark Parent
- 04-20-2016
- PPC
Gabriel Bitis is the Product Manager of Bannersnack, a professional marketing tool that helps business owners, marketers and designers to create better and smarter ...
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