Per-per-click advertising (PPC) is one of the surest ways for businesses to get their products and services in front of consumers. PPC is affordable, fast, targeted and scalable. For small businesses, PPC is an easy way to play with the big boys. For large companies, PPC is the most direct method for connecting with different audience segments. Far from being a luxury, PPC is a necessary component of any successful business's digital marketing strategy.
Here are 8 reasons why you should be using PPC to help your company grow and increase sales and revenue.
How PPC Advertising Helps Your Company Grow
1. PPC Contributes to Business Goals
All successful businesses must get the word out about their products and services. Marketing and advertising are how they do this. Advertising helps increase sales. When a company wants to introduce or launch a new product, advertising is the best way to promote it. Advertising also helps create goodwill for the company and retain customer loyalty. Given the size of Google and the number of searches conducted every day, pay-per-click advertising is the number one place to advertise.
2. PPC Is Measurable & Trackable
Unlike many other marketing tactics, PPC is immensely measurable and trackable. Everything related to PPC campaigns is tracked and measured -- clicks, impressions, conversions, the amount spent. PPC campaigns can be optimized according to the feedback coming in through this data, making the ads more effective.
3. PPC Complements Other Marketing Efforts
Far from being an online-only tactic, PPC can give a boost to all of your marketing efforts, including offline activities. If you are having an event, for example, you can run PPC ads to promote it. PPC is also great for new product announcements and sales events. If you have a physical location, your customers are likely to come into your store after seeing one of your ads. Although the transaction did not take place online, their journey began with an online search. This trend is likely to increase as customers rely on search engines to guide their purchasing decisions.
4. PCC Generates Fast Results
One of the benefits of PPC advertising marketers and business owners like most – it’s fast. It drives immediate results. Where as SEO can take several months to take hold, PPC ads are up and running and generating activity once they are activated, with clicks and results appearing shortly thereafter.
5. PPC Is Targeted & Focused
Another benefit of PPC advertising is the ability to target customers based on location, keywords, behaviors, interests and more. This allows you to pinpoint your target audience and organize them by specific segments for more precise messaging. You can even alter campaign settings by location, so you don’t have to compete for keywords that are more expensive in one area over another.
6. PPC Helps You Compete Against Competitors
Chances are your competitors are using PPC advertising too. If you’re not getting in on the action, you’re losing out on market share and sales. However, larger businesses with larger advertising budgets might be driving up the cost of relevant keywords. With PPC advertising, you can target niche keywords within your industry that larger competitors are missing. As a result, you’re able to contest competitors without burning through your budget.
7. PPC Helps You Get Into New Markets
PPC advertising is the perfect tool to drive exposure for new products and services. You can drive immediate traffic to your website to promote your new offerings. PPC advertising allows you to test the market, and expand at your own pace.
8. PPC Is Easy To Scale
With a PPC campaign, if you’re having good results and want to scale up your efforts, all that you do is raise your budget a bit (or target additional keywords/audiences). As you might have gleaned from the name, you only pay for PPC advertising when someone clicks on your ad. You can alter your campaign settings to create a daily budget, as well as a cost-per-click (CPC) budget, so you never pay more than you’ve allotted for your advertising plans.
Get a Free PPC Consultation
Interested in learning how PPC can help your business grow? Schedule a free PPC consultation with an Inbound 281 digital marketing strategist.