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Your PPC Advertising Budget Planner


Using PPC to get traffic to your website is a risk. Will it pay off or not? But if you plan successfully by estimating a few of the key metrics, you can figure out what kind of ROI you can get from running PPC ads. Use the calculator below to see what you can expect.

Projected Monthly Budget

How much do you spend a month on digital ads?
If you don't spend on ads now, just test out a number, 10% of your total marketing budget is a good place to start. Once you've entered all other metrics, come back to the budget to see how it affects profit.

$ 100
$ 50k

Expected CPC

How much are you willing to pay for a click?
Depending on the ad network and audience, B2B marketers can expect cost-per-click to range from $1-$7 or more.

$ 0.1
$ 50

Target Conversion Rate

How often does a visitor convert into a lead on your website?
For the average for B2B marketers, it's around 2.6%.

0.1 %
50 %

Average Sale Price

On average, how valuable is a single customer?
For many companies, this number may vary or increase over time.

$ 100
$ 100k

Lead to Customer Rate

What percentage of your leads turn into Customers?
This is critical to monitor. Talk to sales and make sure the leads you deliver are top-notch. Increasing lead to customer rate can drastically improve the ROI of your ads.

1 %
90 %


Number of Clicks
Number of Leads
Value of a Lead
Expected Revenue
Expected Profit
Return on Ad Spend