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Mark Parent: July 31, 2014 12:37:00 PM EDT
It’s a fairly simple idea: the more visitors you can attract to your blog, the more chances those visitors will convert into qualified leads. But,...
3 min read
Mark Parent: February 25, 2014 8:58:00 AM EST
Building, Clear, Attention-Grabbing email Subject lines. The Radicati Group reported that 1.9 billion non-spam emails are sent everyday. To break...
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Mark Parent: February 24, 2014 8:57:00 AM EST
Personalized Content: According to our Science of Email research, personalized emails improve clickthrough rates by 14%. This is an easy win! Simply...
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Mark Parent: January 8, 2014 3:59:00 PM EST
Do you know which of your marketing channels are bringing in the most customers? Are you leveraging them in the best possible manner? Marketing...
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Mark Parent: January 6, 2014 3:56:00 PM EST
When the time comes to redesign a website – and as marketing consultants will often tell you, that time usually comes around once every one and a...
2 min read
Mark Parent: November 20, 2013 11:40:00 AM EST
Is your unsubscribe rate less than 1%? Is your click-through rate high? If the answer to either of these questions is “no” or “I’m not sure”, you...
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Mark Parent: November 18, 2013 8:00:00 AM EST
If you’re content marketing on Facebook but haven’t quite figured out how to effectively increase your fan base, or how to take those fans, turn them...
2 min read
Mark Parent: November 14, 2013 8:00:00 AM EST
You have people in all stages of the marketing funnel going to your website and downloading offers, but how do you actually turn them into customers?...
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Mark Parent: November 12, 2013 8:00:00 AM EST
Now that you’ve perfected your marketing techniques, it’s all about making sure the leads you give to your sales team are turning into customers....
2 min read
Mark Parent: October 22, 2013 10:00:00 PM EDT
Marketing dollars have shifted away from traditional outlets like PR and cold calling, but the skill sets of internal teams lag behind. For some, the...
