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Mark Parent: June 7, 2016 10:28:31 AM EDT
Here's a reality check. If you are not measuring the ROI of your inbound marketing strategy, you are misleading yourself about the effectiveness of...
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Mark Parent: May 13, 2016 10:51:56 AM EDT
According to an Adobe Digital Index report titled "The ROI from Marketing to Existing Customers," online retailers spend approximately 80 percent of...
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Mark Parent: May 3, 2016 2:55:07 PM EDT
Online marketing has come of age. It's never been more precise, more analytical, or more exciting. However, that means many marketers are questioning...
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Mark Parent: April 22, 2016 9:00:00 AM EDT
Lorena Brockman is a blogger for JennsBlahBlahBlog.com and has notable know-how in blogging, sales, marketing, and has been deemed "Greatest Auntie...
3 min read
Mark Parent: April 14, 2016 10:30:00 AM EDT
Zac Johnson is a marketing expert who helps online brands and businesses get the most out of their data and marketing efforts. Read more through his...
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Mark Parent: March 30, 2016 7:03:00 AM EDT
Nonprofit organizations (NPOs) are in a unique position to benefit from inbound marketing strategies. Often cash-strapped and understaffed, NPOs need...
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Mark Parent: February 23, 2016 1:30:00 PM EST
For many businesses, attracting traffic is the major hurdle to conquer. It can be difficult to get your site and your content to stand out among the...
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Mark Parent: January 30, 2016 12:00:00 PM EST
While content creation is an essential aspect of inbound marketing, it's not nearly as effective if you can't analyze its impact. The best inbound...
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Mark Parent: January 26, 2016 10:36:00 AM EST
Staying current with inbound marketing trends can help you foresee developments and take advantage of upcoming changes in the digital marketing...
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Mark Parent: November 9, 2015 10:51:42 AM EST
According to James A. Martin of CIO, SEO (search engine optimization) and social media walk hand-in-hand and drive the majority of content marketing...
