2 min read
Mark Parent: September 5, 2017 3:10:00 PM EDT
Does customer nurturing matter? In today's hypercompetitive, hyperconnective world, the answer is an emphatic: YES! Engaging customers after...
2 min read
Mark Parent: August 22, 2017 5:01:45 PM EDT
Digital marketers use a huge variety of marketing tools to ensure the effectiveness of their campaigns. One of the more powerful of these tools is...
2 min read
Mark Parent: August 15, 2017 5:33:00 PM EDT
When planning your marketing strategy, know the difference between your "is's and ought's" A wise old man once said that we need to know the...
7 min read
Mark Parent: August 8, 2017 2:00:10 PM EDT
Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to...
2 min read
Mark Parent: August 1, 2017 11:42:49 AM EDT
The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline...
1 min read
Mark Parent: January 31, 2017 4:55:37 PM EST
5 TIPS TO MEASURE YOUR BLOG Measuring the results of your business blogging efforts can save you time and make you more money – a true win-win....
3 min read
Mark Parent: September 13, 2016 1:11:31 PM EDT
School is now in session. Is your content marketing strategy making the grade? If lead generation, conversions, and click-through rates are down, you...
3 min read
Mark Parent: September 7, 2016 4:21:43 PM EDT
A dead website can't convert leads or attract prospective customers. However, if you don't know that you have dead weight on your hands, you can't...
2 min read
Mark Parent: July 25, 2016 12:18:28 PM EDT
What is trust? Is it something you can measure? Is it something you can prove? Trust is the most important facet of any content marketing campaign....
3 min read
Mark Parent: June 7, 2016 10:28:31 AM EDT
Here's a reality check. If you are not measuring the ROI of your inbound marketing strategy, you are misleading yourself about the effectiveness of...
