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INBOUND MARKETING AGENCY BLOG

3 Key Factors of a Strong Landing Page

Digital marketers use a huge variety of marketing tools to ensure the effectiveness of their campaigns. One of the more powerful of these tools is the landing page.
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The Secret Sauce of Marketing Strategy

When planning your marketing strategy, know the difference between your "is's and ought's"  A wise old man once said that we need to know the difference between our ...
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What You Absolutely Have to Know About Inbound Marketing

Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to "inbound" - a marketing ...
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Buyer Personas: What Are They and Why Does Your Business Need Them?

The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline their attributes can ...
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Innovative marketing how-to: Measure blog performance

5 TIPS TO MEASURE YOUR BLOG Measuring the results of your business blogging efforts can save you time and make you more money – a true win-win. Follow these five tips to ...
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6 reasons your content marketing is heading for an 'F' this school ...

School is now in session. Is your content marketing strategy making the grade? If lead generation, conversions, and click-through rates are down, you might be headed for ...
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Why websites die

A dead website can't convert leads or attract prospective customers. However, if you don't know that you have dead weight on your hands, you can't step in to fix the ...
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4 strategies for building trust through content marketing

What is trust? Is it something you can measure? Is it something you can prove? Trust is the most important facet of any content marketing campaign. Instead of worrying ...
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(How) Are you measuring your marketing results?

Here's a reality check. If you are not measuring the ROI of your inbound marketing strategy, you are misleading yourself about the effectiveness of your marketing ...
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4 types of images that elevate content and attract more shares

When you publish a piece of content, you want your audience to not only read it, but also share it with their tribes. While your words play a tremendous role in ...
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