2 min read
Mark Parent: September 28, 2017 5:18:00 PM EDT
Automated program management can help you manage all the moving parts of your business more effectively. Your business consists of an almost endless...
2 min read
Mark Parent: September 21, 2017 2:50:00 PM EDT
Starbucks' White Cup Contest is a classic example of user-generated content. In 2014, Starbucks launched the White Cup Contest. Fans were able to...
3 min read
Mark Parent: September 19, 2017 10:32:05 AM EDT
Quick! What are the things you think are most amazing about the great state of Michigan? It's hard to narrow down, right? Michigan is a state full of...
2 min read
Mark Parent: September 7, 2017 5:14:00 PM EDT
How do you measure the success of your marketing campaigns? The answer may vary depending on the goals of your marketing department, your...
2 min read
Mark Parent: September 5, 2017 3:10:00 PM EDT
Does customer nurturing matter? In today's hypercompetitive, hyperconnective world, the answer is an emphatic: YES! Engaging customers after...
2 min read
Mark Parent: August 22, 2017 5:01:45 PM EDT
Digital marketers use a huge variety of marketing tools to ensure the effectiveness of their campaigns. One of the more powerful of these tools is...
2 min read
Mark Parent: August 15, 2017 5:33:00 PM EDT
When planning your marketing strategy, know the difference between your "is's and ought's" A wise old man once said that we need to know the...
7 min read
Mark Parent: August 8, 2017 2:00:10 PM EDT
Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to...
2 min read
Mark Parent: August 1, 2017 11:42:49 AM EDT
The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline...
1 min read
Mark Parent: January 31, 2017 4:55:37 PM EST
5 TIPS TO MEASURE YOUR BLOG Measuring the results of your business blogging efforts can save you time and make you more money – a true win-win....
