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Mark Parent: September 12, 2014 10:00:00 AM EDT
Is every member of your innovative marketing team cutting the mustard? If you want yours to be a great group of effective marketers delivering real and consistent results, no matter what piece of a project or group of projects they happen to be...
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Mark Parent: September 11, 2014 10:00:00 AM EDT
If you think your innovative marketing efforts can only do so much for the industry within which you’re promoting, think again. You don’t have to...
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Mark Parent: September 10, 2014 10:00:00 AM EDT
Since eCommerce poses the challenge of not being able to communicate with customers face-to-face, one of the most personal tools in your toolbox is...
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Mark Parent: September 9, 2014 1:40:00 PM EDT
The upside of web marketing is that it’s truly and almost infinitely measurable – but that’s also the downside when our innovative marketing efforts...
1 min read
Mark Parent: September 5, 2014 11:56:00 AM EDT
How a brand corresponds with its customers is at the heart of relationship building and digital marketing is essential to this. Silverpop, an IBM...
3 min read
Mark Parent: September 4, 2014 11:40:00 AM EDT
Ever wonder about the innovative marketing tricks you need to know when you’re posting on various social media sites? Tricks like where to place your...
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Mark Parent: September 3, 2014 11:29:00 AM EDT
In the rush to create the next big campaign, many marketers never get around to evaluating how their programs are working. But, conducting a...
2 min read
Mark Parent: September 2, 2014 10:35:00 AM EDT
Did you know that 97% of the visitors who come to your site aren’t even ready to buy yet? That means you need to do a fair amount of convincing to...
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Mark Parent: August 29, 2014 10:24:00 AM EDT
Innovating marketing experts know that Search Engine Optimization (SEO) and social media are both complex and deserving of attention (and action).
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Mark Parent: August 28, 2014 10:15:00 AM EDT
Don’t let the prospect of “shiny and new” deter you from what the real goal of your innovative marketing website redesign should be: to improve what...
