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Mark Parent: January 12, 2015 2:08:00 PM EST
Ok, so you’re 99.9999% sure you’ve chosen the marketing consultants to take over your agency marketing services. Not so fast. Here are three more questions to ask – if you haven’t already – before setting ink to contract.
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Mark Parent: January 9, 2015 1:58:00 PM EST
Are the agency marketing services you’ve been receiving a bit lackluster? Have you fallen out of love with your marketing consultants (or do you...
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Mark Parent: January 7, 2015 1:51:00 PM EST
(& Why Clients Should Care) What are the biggest challenges facing your inbound marketing agency? Why could these create problems for you as a...
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Mark Parent: January 5, 2015 1:27:00 PM EST
Hiring out for agency marketing services can seem a daunting task – particularly when you consider these are folks who act as marketing consultants...
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Mark Parent: December 30, 2014 12:10:00 PM EST
Did you know that Return Path found marketing emails account for 70% of Spam complaints? Why? Simple. Most marketing emails are terribly written,...
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Mark Parent: December 23, 2014 12:04:00 PM EST
Now that you know how to craft an insight email that really sings, you need to know how to ensure all of that time and effort spent writing copy,...
2 min read
Mark Parent: December 19, 2014 11:57:00 AM EST
If you’ve made it this far in our blog series, you’re probably at the point now where you want to integrate insight emails into your inbound...
2 min read
Mark Parent: December 17, 2014 11:51:00 AM EST
Have you been noticing a lot of insight email list attrition lately? Are you not seeing the open rates or CTA clickthroughs you’ve been hoping for?...
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Mark Parent: December 15, 2014 11:41:00 AM EST
Insight email frequency is a matter of much debate among email marketing experts. Some believe sending more emails is always the better option....
2 min read
Mark Parent: December 11, 2014 11:12:00 AM EST
When you send an insight email, a lot goes on behind the scenes – and few of us fully understand this process because email software (thankfully!!)...
