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Mark Parent: September 10, 2014 10:00:00 AM EDT
Since eCommerce poses the challenge of not being able to communicate with customers face-to-face, one of the most personal tools in your toolbox is the email. But, how can you leverage the medium as an innovative marketing tool to get more people to...
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Mark Parent: September 9, 2014 1:40:00 PM EDT
The upside of web marketing is that it’s truly and almost infinitely measurable – but that’s also the downside when our innovative marketing efforts...
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Mark Parent: September 5, 2014 11:56:00 AM EDT
How a brand corresponds with its customers is at the heart of relationship building and digital marketing is essential to this. Silverpop, an IBM...
3 min read
Mark Parent: September 4, 2014 11:40:00 AM EDT
Ever wonder about the innovative marketing tricks you need to know when you’re posting on various social media sites? Tricks like where to place your...
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Mark Parent: September 3, 2014 11:29:00 AM EDT
In the rush to create the next big campaign, many marketers never get around to evaluating how their programs are working. But, conducting a...
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Mark Parent: September 2, 2014 10:35:00 AM EDT
Did you know that 97% of the visitors who come to your site aren’t even ready to buy yet? That means you need to do a fair amount of convincing to...
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Mark Parent: August 29, 2014 10:24:00 AM EDT
Innovating marketing experts know that Search Engine Optimization (SEO) and social media are both complex and deserving of attention (and action).
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Mark Parent: August 28, 2014 10:15:00 AM EDT
Don’t let the prospect of “shiny and new” deter you from what the real goal of your innovative marketing website redesign should be: to improve what...
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Mark Parent: August 27, 2014 10:02:00 AM EDT
Facebook isn’t just a place to share adorable photos of your pets and newborn babies…or to troll around after your ex…in fact, businesses with the...
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Mark Parent: August 26, 2014 10:00:00 AM EDT
Gone are the days when you have to sacrifice quality for quantity within your innovative marketing mix. With the help of marketing automation, now...
