Traditional Email Is Dead. Long Live The Insight Email
For those marketers who believe email has gone the way of the Dodo, we have two words for you: you’re right. Traditional email has become so...
2 min read
Mark Parent September 18, 2014 10:00:00 AM EDT
Maybe you’ve heard that email marketing isn’t what it once was – and, that’s actually true – if you’re sending emails as THEY once were. However, if you’re using the many tools available to you to transform your email communications into insight email communications … well, that’s another matter entirely.
But, to help ensure your marketing emails are insight emails, you need to do more than merely send the occasional event invitation or promotion…you need to find new avenues to help ensure these emails connect, invite and incite.
Bottom line, insight emails are all about setting and delivering on expectations – for your brand and for your targets. So long as you respect your target’s privacy, listen, interact and respond – and send them the types of communication they most care about – your email strategy will stay modern and productive.
For those marketers who believe email has gone the way of the Dodo, we have two words for you: you’re right. Traditional email has become so...
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