Insight Email Strategy 5 Tips – A Must-Have For Every Business
Maybe you’ve heard that email marketing isn’t what it once was – and, that’s actually true – if you’re sending emails as THEY once were. However, if...
2 min read
Mark Parent
December 17, 2014 11:51:00 AM EST
Have you been noticing a lot of insight email list attrition lately? Are you not seeing the open rates or CTA clickthroughs you’ve been hoping for? Maybe your subscribers aren’t feeling as wooed as they used to be – or aren’t quite understanding the how or the why of how you’re communicating them.
Let’s go ahead and change all of that, shall we?
3 Simple Steps To Ensure Subscriber Satisfaction
Remember, insight email is meant to be a highly scalable and customizable marketing tool with endless personalization and targeting option – and that shouldn’t end merely with the content as it’s sent out; the subscriber should get a say in how they choose to be marketed to. Allowing for this extra level of subscriber control takes some getting used to – but it also pays great dividends by way of subscriber loyalty and email list stability.
Maybe you’ve heard that email marketing isn’t what it once was – and, that’s actually true – if you’re sending emails as THEY once were. However, if...
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