Integrate Insight Emails Into Your Multi-Channel Marketing
Email is here to stay as a marketing tool – but insight emails are a relatively new tool in the marketer’s toolbox. In fact, these highly...
2 min read
Mark Parent
September 17, 2014 10:00:00 AM EDT
Do you have plenty of opened marketing emails and even clicked-on landing pages but very little follow-through? Or, are your emails not even getting through to targets – leaving you without any leads to follow-up on?
But, by utilizing some insight email* strategies that literally leverage the intelligence you already have on your targets and their perceived needs, you can actually use a little marketing automation and ingenuity to dramatically transform your outcomes.
Why Is The Browser Not Taking Action?
There are typically 5 main reasons why an email or landing page ‘browser’ isn’t giving up their contact information:
At the end of the day, a solid insight email strategy comes down to relevancy. If you’re not identifying and offering a way to solve a business, personal or professional issue, you’re not going to win their data.
*Remember how we defined an ‘Insight Email’ at SugarBush? It’s an email that looks like a regular marketing email – only better – because it uses any and all aspects of email marketing like analytics, big data, list segmentation, automation, strategy, design and copywriting to help improve customer relationships, boost sales and increase the connection between marketing spend and results. If you’d like us to help you use insight email to boost abandoned shopping cart sales, get in touch!
Email is here to stay as a marketing tool – but insight emails are a relatively new tool in the marketer’s toolbox. In fact, these highly...
Now that you know how to craft an insight email that really sings, you need to know how to ensure all of that time and effort spent writing copy,...
When it comes to doing insight email marketing well, there’s a lot to say (Exhibit A: our 25 blog posts on the topic). But at the end of the day, it...