Insight Emails – How To Transform Your Email Marketing Strategy

Are you sending emails…or are you sending INSIGHT EMAILS? Don’t know? Want to learn more? Read on…

At SugarBush, we believe that when you approach your emails with insight, you’re going to be more effective. So when we talk about insight emails, we’re talking about emails that look like any other email…until you look a bit more closely at how they’re crafted and disseminated. When you do, you’ll see that this new class of email can do more, come from more and bring you more. 

If you’re a veteran marketer or have even the slightest marketing savvy, some of the emails you send would certainly qualify - but to ensure they all are "emails on steroids" (as we like to call them), you need to know a bit more about what makes this exciting new class of emails tick.

Insight emails utilize all of the various aspects of email marketing like: 

• Strategy 
• Design 
• Copywriting 
• Segmentation
• Big Data 
• Automation 
• Analytics 

In other words, if it’s a tool or practice that makes you more effective, it can and should be used in an email.  

By taking a moment to apply as many of these myriad tools to an email or email campaign as possible, you stand to boost conversions, improve customer relationships by demonstrating care for their individual wants and needs, dramatically increase ROI on your overall marketing spend and keep your emails out of the dreaded Spam and Unsubscribe zones.

In the blogs that follow, we’re going to dive a bit deeper into some of the things you can do to craft and enact a more holistic, modern, and effective email marketing strategy – with insight.